Tag: marketing strategy

Yellowwood appoints new Growth and Innovation Strategy Director

on 19 April 2024

Yellowwood, a trailblazer in strategic marketing consulting, proudly announced the appointment of Wandile Nzimakwe, as the Growth and Innovation Strategy Director, further solidifying its commitment to strategies and innovation across […]
Digital marketing 101: Four questions that agencies are often asked

on 29 June 2023

By Natascha Torres, digital strategist at +OneX The world of digital marketing moves fast and has become so complex that it’s hard for anyone who doesn’t work hands-on with the […]
Oxigen Communications tees up a successful year with client retention

on 21 February 2023

An extended agreement for 2023 ushers in new era of Oxigen’s longest running client partnership with SPAR North Rand. For over a decade Oxigen has successfully boosted SPAR North Rand’s […]
Sunny* Futures launches on-demand strategy product to challenge time-based billing

on 17 January 2023

Time is a precious resource. We only have a finite amount of it to utilise each day, but what one does with it, and how we can use it to […]
Influencer marketing meets performance marketing as Idea Hive joins forces with Nfinity

on 30 September 2022

Idea Hive, a cutting-edge performance marketing agency, recently partnered with Nfinity, one of the market leaders in influencer marketing, with the brand goal of nourishing, building and elevating existing media […]
SodaStream unveils its new 360° repositioning

on 16 September 2022

Following its digital transformation and consumer centric strategy launched three years ago, SodaStream, the world’s leading sparkling water brand, is tapping into its consumers’ growing interest in design, innovation, mixology […]
The marketing technology nexus and the power of Thrivers

on 8 September 2022

By De Wet Bisschoff, Director of Operations and Sales at Accenture in Africa It is early afternoon midweek. Two years ago, many of us would either have been in a meeting […]
Driving marketing with AI

on 2 September 2022

With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative use cases for […]
A recipe for successful lead generation for your business

on 18 July 2022

By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
How not to approach digital strategy in 2022: a Social Media Manager’s guide

on 15 June 2022

By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
The future of marketing: factors to consider in a changing marketing landscape

on 23 May 2022

In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
Scout PR & Social Media appointed as Blue Amber Zanzibar’s 360-degree marketing agency

on 10 May 2022

Located on the East African island, Blue Amber Zanzibar is a residential and resort development that is recognised as a strategic investment project in Tanzania. With development planned in phases, […]