Tag: Liferay Africa
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How digital experiences can help you grow your consumer base
By Greg Gatherer, Account Manager at Liferay Africa Most organisations today understand that customer experience is vital to both their survival and growth. They probably would’ve read that research has […]
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How customer experience leaders can reduce service costs
As a result of the pandemic, today’s client expects ease and easy access to products and services via digital platforms, and will abandon a company or brand after a bad […]
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The engagement age: Community professionals fostering business growth
We’ve all grown increasingly dependent on virtual interactions because of the pandemic. As a result, marketing departments are growing wise to the opportunities that increased online interactions create for fostering […]
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How can your business ensure it caters to today’s 3D connected customer and delivers a 3D customer experience?
By Greg Gatherer, Account Manager, Liferay Africa Most organisations today understand the importance of giving their customers the best possible experience. They also understand that a large part of doing […]
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Convenience: The new gold standard for brands and consumers?
A report released by Deloitte in 2020 talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory. And while convenience is […]
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Digital experiences: What to expect in 2022
By Greg Gatherer, Account Manager at Liferay Africa Today, almost every experience a person has with an organisation will include some kind of digital component. The events of the past […]
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What is a digital experience platform and what does it mean for Africa?
By Ndagi Job Goshi, GM Liferay Africa Around the globe, companies have come to realise that the things most likely to set them apart from their competitors aren’t product or […]
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Three customer experience strategies you’re missing
By Ndagi Job Goshi, GM at Liferay Africa The battlefield to win your customers’ business is fraught with opposition that only seems to grow more powerful by the day. Customer […]
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Why intranet maturity is a crucial step on your path to a digital workplace
By Ndagi Job Goshi, General Manager, Liferay Africa Over the past year or so, digital transformation has accelerated at an unprecedented rate. Companies that were previously taking a gradual approach […]
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How to improve retail loyalty and decrease competition
By Ndagi Job Goshi, GM Liferay Africa In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase. Customers […]
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3 ways to improve your digital customer service strategy
In today’s customer-driven world, the role of the customer service and support team is more critical than ever. Businesses need to shift their mindset to view their customer service and […]






















