Tag: Google
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Qatar Airways and Google launch industry-first “Sky Studio Challenge” powered by Starlink
Qatar Airways, the operator of the largest number of Starlink-equipped widebody aircraft, unveiled the “Sky Studio Challenge”, an industry-first Starlink-powered creative experiment developed in collaboration with Google. The challenge successfully […]
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Google highlights the impact of technology at AI in Action event
Google highlighted the impact of its Artificial Intelligence (AI) tools on the South African innovation landscape and business scenes at the AI in Action event held in Cape Town recently. […]
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Privacy-first advertising: How server-side tracking changes the game
By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator at +OneX It has been a long time coming, but 2024 is proving to be a decisive year […]
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5 Steps all marketers should take to be prepared for a privacy-centric future
By Alex Okosi, Managing Director, Google in Africa 2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing with Chrome’s […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Value-based bidding: A compelling option to drive higher ROI from digital media
By Natasha de Koning, digital campaign manager at +OneX Most brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and […]
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Google Search trends reveal South Africans searching for Artificial Intelligence at record numbers
Google Search trends show that interest in “artificial intelligence” reached a record in 2022 in South Africa and across the world – and it peaked again this past January. Top […]
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Focus on verified end results, not just platform metrics
By Grant Lapping, Digital Executive at +OneX Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s […]
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Brands need an action plan for a world beyond third-party cookies
By Mario de Lima, Head of Digital Media at solutions and systems integrator +OneX For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to […]
By Gordon Wilson, Commercial Director at Achievement Awards Group When organisations talk about innovation in 100 years of Gallo: What lasts when the hits fade
While South Africa’s music industry continues to chase the next hit, the next platform and The hottest jobs in marketing will surprise you
For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was The Cannes Lions Festival of Creativity takes centre stage as South Africa opens entries for Young Lions 2026
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, has VoxComm issues call for agencies to transform business models in response to AI
VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure Brave Group appoints PR veteran Nkateko Khosa to lead BOLD
The Brave Group announced the appointment of seasoned communications strategist, Nkateko Khosa, to lead BOLD. The great job hug: Why South Africans are staying in their jobs, but quietly checking out
ManpowerGroup’s new 2026 Global Talent Barometer has identified a powerful shift in worker behaviour: the Jacaranda FM unveils brand-new state-of-the-art studio
Jacaranda FM has officially entered a new era of broadcasting with the launch of its brand-new, Why 2026 marketing success lies in the “Why”, not the “What”
At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: How behavioural science helps people take their health seriously
