Tag: G&G Advocacy
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The 7-second decision that wins (or loses) your customer
In today’s competitive marketplace, brands are increasingly judged not by their advertising, but by a critical, often overlooked interaction: the moment a customer asks, ‘What do you recommend?’ This split-second […]
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Use the 5-hour rule to your advantage in 2026
January is the perfect time to reset, refocus and commit to your personal and professional growth. It’s easy to feel like you’re already doing enough or under too much pressure […]
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Why choose microlearning over doom scrolling to stay sharp
How often have you picked up your phone “just to check something quickly,” only to find 20 minutes have disappeared down a digital rabbit hole? This all-too-familiar habit, called doom […]
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Seven reasons savvy consumers choose brands that teach instead of push
By Michael Gullan, CEO of G&G Advocacy Tired of being sold to? You’re not alone. In a world of hype and hard sells, consumers are turning to brands that educate […]
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Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – claim from a 2015 Microsoft report that today’s consumers have the attention span of a […]
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Why franchise education should be non-negotiable
In a franchise network, customers don’t buy from a location but from a brand. That means every point of customer contact, every operational process and every staff member plays a […]
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Why customers prefer information over the hard sell
We live in a time when information is everywhere, and consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Consumers no longer […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
