Tag: GfK
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BRC appoints GfK to deliver South Africa’s next-generation Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has appointed GfK (a NIQ company) to design and deploy the country’s new Total Video Measurement service, aligning the market’s currency with […]
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The battle of the marketplaces will shape the future of omnichannel retail in South Africa
Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an […]
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South African retailers have arrived at an e-commerce crossroads
By Zak Haeri, MD for NIQ and GfK – South Africa South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has […]
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Omnichannel strategies: One size does not fit all in South African retail
By Nikki Quinn, retail lead for South Africa at GfK – an NIQ company South African consumers face a difficult economic environment, characterised by high inflation, low economic growth and […]
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Omnichannel strategies: One size does not fit all in South African retail
By Nikki Quinn, retail lead for South Africa at GfK – an NIQ company South African consumers face a difficult economic environment, characterised by high inflation, low economic growth and […]
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Tomorrow’s leading brands are busy writing the omnichannel rulebook
By Zak Haeri, Managing Director – South Africa, GfK South African brands have spoken about omnichannel customer experiences and engagements for years. Yet despite the massive growth of digital sales […]
As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Is December South Africa’s new prime time?
By Leslie Adams, Sales Director at Reach Africa For years, the industry has repeated the Le Club Marketing Avis+ joins the African Marketing Confederation
Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and The secret to scaling business starts with you
How many times have we been told to work harder, grind longer and chase success? Nivea & inDrive power TikTok’s 2025 Sub-Saharan Africa Awards as Title Sponsors
Coca-Cola, Dis-Chem and PEP Stores come on board as Category Sponsors Proving the growth of Looking back to move forward – Lessons from 2025 and ambitions for 2026
By Ray Langa, Group Chief Executive of Leagas Delaney South Africa and Dark Arts Studio Instinctif Partners Africa completes management buyout and rebrands as Narrate
Instinctif Partners Africa announced the completion of a management buyout from the group and the Mike Abel wins the 2025 Financial Mail AdFocus Lifetime Achievement Award
The Up&Up Group’s Chairman and Founder, Mike Abel, has been awarded the Lifetime Achievement Award HOT 102.7FM celebrates the graduation of its 9th Radio Academy Class
HOT 102.7FM proudly celebrated the graduation of its 9th HOT Radio Academy class on Saturday, …
