Tag: Gen Z
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take the reins of parenthood, their differing approaches are reshaping the market for baby products, according […]
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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Unlocking the power of Gen Z: A crucial element in modern marketing strategies
By Keleabetsoe Rammopo, Head of Strategy at Penquin In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Are we losing the plot when it comes to customer service?
By Liezel Jonkheid, Director of the Consumer Psychology Lab The state of customer service is even worse than pre-Covid. That seems to be my experience, along with most people that […]
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Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what’s cool, trending, and […]
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Generation Z or Zoomers, are the hottest new audience
The new generation that brands are taking a keen interest in are called Gen Z or “Zoomers”, this refers to people born between 1997 and 2015, who are within the […]
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If you think online gaming “is just a game”, then you’re not part of The Matrix
By Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
