Tag: Customer Loyalty
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Branded merchandise and gifting trends – What’s hot in 2024?
The field of branded merchandise, apparel and gifting is experiencing robust growth, as brands intensify their efforts to capture attention and loyalty in an increasingly competitive market landscape. The enduring […]
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7 Skills all CX interviewers must master
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab “Emotion is often the primary factor influencing customer loyalty and the strongest driver of customer retention, enrichment and advocacy.” […]
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Driving scalable growth through exceptional customer experience
By Andrew Bourne, Regional Manager at Zoho Most businesses have a common goal of expansion. However, in this fiercely competitive business landscape, mere linear growth may no longer suffice. Instead, […]
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Enhancing the e-commerce user experience in Africa – The proof is in the profit
By Rogan Jansen, Founding Partner and Creative Director at DashDigital According to Rand Merchant Bank, the value of e-commerce transactions in South Africa alone is projected to experience a staggering […]
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Embracing AI for more innovative loyalty programmes
The potential for artificial intelligence (AI) to reinvent traditional business processes cannot be ignored. Its ability to analyse large amounts of data at the scale and speed required of an […]
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Then and now: Customer engagement for business growth in 2023
By Ross Sibbald, Commercial Director at Tilte In recent years, the shape of customer engagement has changed dramatically. Given the sheer number of touchpoints available to today’s customers and the […]
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Client retention through a loyalty programme
Retaining clients is a critical part of business success especially at a time when people have become more expectant of getting a superior service experience. With increasing competition, this has […]
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What does the IDEAL customer look like from an organisation’s perspective?
By Brent Haumann, Managing Director at Tilte Not all customers are created equal. Some customers are more loyal, spend more, cost less and are active advocates for the companies whose […]
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Designing memorable customer experiences
By Liezel Jonkheid, Director at The Consumer Psychology Lab There are iconic luxury brands that have mastered the art and science of designing extraordinary customer experiences. One of the best […]
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It’s time to rethink customer engagement
By David Steyn, Business Manager: Customer Engagement at Decision Inc. Customer engagement (CE) has become a commodity. It’s the definitive metric by which organisations are measured and defines customer loyalty […]
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3 ways to drive customer growth through the power of word-of-mouth marketing
Marketers know that word-of-mouth is by far the most powerful tool they have to acquire customers and grow their businesses. But the conventional wisdom is that people are not going […]
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
South Africa’s most-loved chocolate bar, Cadbury LunchBar, marked its 60th anniversary with an out-of-this-world campaign The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre Deepfakes – South Africa’s new digital threat
By Boland Lithebe, Security Lead for Accenture, Africa Imagine waking up to a video of TV advertising just got smarter
