Tag: Customer journey
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Physical retail stages a comeback and mobile shopping dominates in new “Future Shopper Report”
Advances in technology have ushered in unparalleled digital brand offerings in recent years, but new findings suggest the future of retail is being shaped by a multitude of trends including […]
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Why are customers so emotional right now?
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab South African consumers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring […]
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The shopping experience: the ultimate battleground for brands and retailers
In the digital age, consumer interaction channels are becoming more ubiquitous. While this offers endless opportunities for advertisers to interact with their customers, it also poses a challenge, as the […]
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Effective customer experience begins with optimisation of operations
By Haydn Townsend, Managing Director for Accenture Interactive in Africa Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Organisations must unify […]
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Reimagining customer loyalty in a digital world
Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something […]
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How to improve retail loyalty and decrease competition
By Ndagi Job Goshi, GM Liferay Africa In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase. Customers […]
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Insurers need to make things personal
By Nelson Camara, Go-to-market Executive at SilverBridge Holdings The COVID-19 pandemic has disrupted the face-to-face engagement process many insurers (and their customers) have become accustomed to. Events of the past […]
Just a few weeks into their launch, the War Room trio have welcomed Redi Tlhabi Nedbank Pitch & Polish returns to scale South Africa’s next generation of growth-ready businesses
Nedbank Pitch & Polish, one of South Africa’s most consistent engines of entrepreneurial growth, has Own your loyalty channel
By Len Lubbe, CEO at LoyaltyPlus Small retailers are constantly told they need more reach, Midrand resident drives away in brand-new SUV as Jacaranda FM’s “Kia or the Cash” delivers over 1 million entries
Jacaranda FM has wrapped up its latest integrated brand campaign with Kia South Africa, crowning Midrand The media paradox: Why the biggest budget deserves more than 15 minutes at the end
By Bongi Mvuyana, Strategy Partner at Connect A quiet paradox plays out across boardrooms in The agency pitch problem no one talks about
By Davina Malan, Managing Partner at Tribeca Public Relations Every agency knows the email. A Publicis’ Pete Little appointed Vice Chairperson of the Creative Circle
Publicis Groupe Africa Chief Creative Officer, Pete Little, has been appointed Vice Chairperson of the 2026: the year that (we think) AI will really come into its own
By Willem Steenkamp, senior writer and editor at Flow Communications It’s fair to argue that Why cybersecurity awareness is failing South African businesses and what to fix first
By Charmé van der Westhuizen, New Business Development Manager at IPT South African businesses are AI walks into an arbitration: What could go wrong?
