Tag: Customer Experience
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The future of marketing: factors to consider in a changing marketing landscape
In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
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Zoho unifies marketing operations with new platform driving business growth and improved customer experience
Zoho Corporation, a leading global technology company, has introduced Zoho Marketing Plus, a unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement, providing stakeholders […]
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How customer experience leaders can reduce service costs
As a result of the pandemic, today’s client expects ease and easy access to products and services via digital platforms, and will abandon a company or brand after a bad […]
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3 strategies to make your brand stand out from the competition
By Linda Saunders, Head of Solution Engineering at Salesforce South Africa Consumers’ expectations of online interactions with brands are changing as they spend more time online and adjust to digital […]
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Are you leveraging your customer contact centre data as the fundamental CX differentiator that it can be?
By Clinton Cohen, CEO at iContact BPO Your customer service contact centre should be the hub of your customer service strategy and design. It is the melting pot where all […]
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The shopping experience: the ultimate battleground for brands and retailers
In the digital age, consumer interaction channels are becoming more ubiquitous. While this offers endless opportunities for advertisers to interact with their customers, it also poses a challenge, as the […]
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3 ways to drive customer growth through the power of word-of-mouth marketing
Marketers know that word-of-mouth is by far the most powerful tool they have to acquire customers and grow their businesses. But the conventional wisdom is that people are not going […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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CX in 2022: 5 trends you need to be aware of this year
By Prashanth Krishnaswami, Head of CX Market Strategy & Thought Leadership at Zoho Corp. It’s no secret that customer experience (CX) is a major point of differentiation between organisations. ‘One […]
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Most companies are getting customer experience wrong – here’s why
By Brent Haumann, Managing Director at Striata Every business knows (or should know) that in order to thrive in today’s competitive world, it has to provide a great customer experience. […]
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How can your business ensure it caters to today’s 3D connected customer and delivers a 3D customer experience?
By Greg Gatherer, Account Manager, Liferay Africa Most organisations today understand the importance of giving their customers the best possible experience. They also understand that a large part of doing […]
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Effective customer experience begins with optimisation of operations
By Haydn Townsend, Managing Director for Accenture Interactive in Africa Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Organisations must unify […]
Salesforce hosted an intimate media roundtable at WeWork Oxford Road in Rosebank, Johannesburg, for a Twelve South African marketers and creatives selected as shortlist jury members for Cannes Lions 2026
Twelve of South Africa’s most respected experts in the creative marketing industries have been selected Flow Communications welcomes new high-profile clients on board
Flow Communications announces the addition of two new clients to its portfolio: the new national South Africa’s top marketing and supply chain talent honoured at IMM Institute Excellence Awards gala dinner
South Africa’s top marketing and supply chain professionals gathered for the IMM Institute Excellence Awards Prevention alone won’t suffice for South African businesses; cyber resilience is the real defence
South Africa is no longer a bystander in the global cybercrime landscape but a primary Entries open for the 37th Galliova Awards
The South African Poultry Association (SAPA) is proud to announce that entries are now open Micro moments are greater than macro meltdowns
By Penelope Meniere, National Marketing Manager at Workshop17 More than eight in ten employees are Meet SA’s new Entrepreneur of the Year – Taryn Hunter Sharman brings hope for entrepreneurs in a tough economy
As South Africa continues to grapple with persistently high unemployment, entrepreneurship has moved beyond choice The ROI of rewards: Justifying incentive travel to your CFO
By Jodie Block, Incentive Travel and Rewards Manager at Achievement Awards Group CFOs and other Jacaranda FM celebrates 40th birthday on an epic feel good tour across South Africa
