Tag: Consumer Insights
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NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform
NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover […]
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Versus Africa seals fundraise as it paves the way for companies to access markets with ease
Africa presents a $2.1 trillion consumer spending market for businesses seeking to explore new opportunities for their products and services. Enabling businesses to enter the continent is Versus Africa, a […]
Just a few weeks into their launch, the War Room trio have welcomed Redi Tlhabi Nedbank Pitch & Polish returns to scale South Africa’s next generation of growth-ready businesses
Nedbank Pitch & Polish, one of South Africa’s most consistent engines of entrepreneurial growth, has Own your loyalty channel
By Len Lubbe, CEO at LoyaltyPlus Small retailers are constantly told they need more reach, Midrand resident drives away in brand-new SUV as Jacaranda FM’s “Kia or the Cash” delivers over 1 million entries
Jacaranda FM has wrapped up its latest integrated brand campaign with Kia South Africa, crowning Midrand The media paradox: Why the biggest budget deserves more than 15 minutes at the end
By Bongi Mvuyana, Strategy Partner at Connect A quiet paradox plays out across boardrooms in The agency pitch problem no one talks about
By Davina Malan, Managing Partner at Tribeca Public Relations Every agency knows the email. A Publicis’ Pete Little appointed Vice Chairperson of the Creative Circle
Publicis Groupe Africa Chief Creative Officer, Pete Little, has been appointed Vice Chairperson of the 2026: the year that (we think) AI will really come into its own
By Willem Steenkamp, senior writer and editor at Flow Communications It’s fair to argue that Why cybersecurity awareness is failing South African businesses and what to fix first
By Charmé van der Westhuizen, New Business Development Manager at IPT South African businesses are AI walks into an arbitration: What could go wrong?
