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Tag: Competitive advantage

  • Seven key areas to refocus customer experience in 2024

    By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. […]

  • Four strategic business partnerships that have helped grow these businesses

    Partnerships have helped to fuel the growth of some of the world’s biggest companies. Coca Cola became what it is today by partnering with bottlers and manufacturers. By ensuring neighbourhood […]

  • It’s time to rethink customer engagement

    By David Steyn, Business Manager: Customer Engagement at Decision Inc. Customer engagement (CE) has become a commodity. It’s the definitive metric by which organisations are measured and defines customer loyalty […]

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