Tag: Communication
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Cracking the code: How to win that first global sales deal
By Kai Cranko, co-founder and CEO of Superhuman Sales More South African businesses than ever before are looking to globalise as they seek to take advantage of our country’s competitive […]
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Jacques Laubscher joins IMA South Africa leadership team as Creative Director
As an agency extremely proud of its years-long record of a powerful female staff complement, 2023 is sizing up to look just a little bit different for IMA South Africa […]
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5 reasons why email is king of lead generation and sales
By David Lichtenstein, CEO and co-founder of Superhuman Sales With the rate (and ingenuity) with which technology and communication is constantly evolving, you’d be forgiven for thinking that social media, […]
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Social media is not a viable PR strategy
By Samantha Hogg-Brandjes, MD of GinjaNinja A teenager receives a note from the back of the class: ‘Do you like me? Tick the box: Yes or No.’ A sign of […]
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Don’t WhatsApp me, I’ll WhatsApp you
By Dori-Jo Bonner, Strategist at Striata Africa When WhatsApp Business launched in 2018, it’s safe to say that many people feared they’d be inundated with promotional messages from businesses. Those […]
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Email’s not dead, the way you’re using it is
By Ross Sibbald, Commercial Director at Striata Africa Email is dead. If I’d believed that phrase any of the countless times I’ve heard it since 2010, I probably wouldn’t have […]
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Avatar Agency celebrates 10 years and names new Group CEO
Avatar Agency, one of South Africa’s largest 100% black owned agencies founded by entrepreneurs Zibusiso Mkhwanazi and Veli Ngubane, is marking its 10-year anniversary this week. With its roots firmly […]
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Seamless communication is key to CX: Here’s what it should look like
By Brent Haumann, Managing Director, Striata Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. Many are also aware […]
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Does marketing automation software solve my omnichannel communication requirements?
By Brent Haumann, Managing Director, Striata Most well-run organisations today understand that they need to communicate with their customers on the channel they’re most comfortable with at any given time. […]
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An update on the attention economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and […]
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Achieving synergy between multinational and multicultural teams – A communicator’s perspective
By William Kuan, Head of Marketing and Communications across multiple territories at Roche There are three key components to achieving synergy when managing teams across multiple geographies. First, we must […]
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5 Signs your customer communication is fractured – and how to fix it
By Brent Haumann, Managing Director at Striata, Africa Communication is an important facet of our humanness. It’s how we learn new information, build relationships, and connect with one another. Brands […]























