Tag: Communication
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Paddington Station Inc. bags Grand Prix Agency of The Year
Paddington Station Inc. has once again been recognised by its peers for its powerful campaigns in a climate where agency-client relationships are constantly under scrutiny, and brand reputation management and […]
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It’s time for professional communicators to seize the spotlight
It’s time for professional communicators to seize the spotlight The International Association of Business Communicators (IABC) Africa is thrilled to announce the launch of its prestigious 2024 Silver Quill Awards […]
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to […]
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Penquin sets the pace for the future of advertising with a dedicated innovation team
In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations is the norm, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for […]
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Impactful communication work sparks multiple SABRE wins for SEK
Helsinki-based creative brand house SEK won four awards in this year’s prestigious SABRE Awards communications competition. One of SEK’s entries, Romani rejection letters for Diak’s Romako project, was chosen as […]
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On track to better: Workbench rolls out inspired integrated campaign for Halfway Group
The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate […]
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Four leadership strategies for a dynamic year
By Ryan Nofal, Managing Director at Penquin Business leaders have a unique opportunity to set the tone for the months ahead and inspire their workforce towards collective success and growth. As […]
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Is SMS marketing dead? Brands were able to earn $33 million through text messages
A recent report by the e-commerce marketing platform Omnisend showed that brands were able to generate $33 million using SMS marketing in 2023. Another report shows that 66% of consumers […]
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RAPT Creative makes stellar debut in SCOPEN’s 2023/24 AGENCY SCOPE
RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, […]
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The rise of un-social media
By Werner Koegelenberg, Director at Instant Grass Holdings Social media, once hailed as a revolutionary tool for connection and communication, has undergone a profound transformation that has redefined its purpose […]
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PR is the breakthrough marketing tool that delivers
By Samantha Hogg-Brandjes, Owner and MD of GinjaNinja A recent independent study in the UK, reveals that 76% of UK CEOs don’t understand the value that PR brings to their […]
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Is your brand swimming in a blue ocean or battling away in a sea of red?
By Wandile Cindi, New Business and Marketing Director at Eclipse Communication Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
