Tag: Campaigns
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Publicis Groupe makes its mark at 2024 Assegai Awards
Publicis Groupe took home an impressive 13 accolades across multiple categories at the 2024 Assegai Awards. Celebrating creativity, innovation and measurable results, the Assegai Awards, hosted by the Direct Marketing […]
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Announcing the 2024 Effie Awards South Africa winners
The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness. Agencies, brands and their clients were recognised […]
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Impactful communication work sparks multiple SABRE wins for SEK
Helsinki-based creative brand house SEK won four awards in this year’s prestigious SABRE Awards communications competition. One of SEK’s entries, Romani rejection letters for Diak’s Romako project, was chosen as […]
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New-look VML brings home the metal from first SMARTIES Awards
VML South Africa scooped ten awards in its first outing to the MMA SMARTIES since VMLY&R and Wunderman Thompson announced their merger at the end of last year. The wins […]
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Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]
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Five ways brands can seize the advantage of digital communities this festive season
By Greg Bailie, Sales Lead: Global Business Solutions at TikTok – Sub Saharan Africa We’re on the cusp of the biggest retail season of the year and with more than […]
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Omnichannel strategies: One size does not fit all in South African retail
By Nikki Quinn, retail lead for South Africa at GfK – an NIQ company South African consumers face a difficult economic environment, characterised by high inflation, low economic growth and […]
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DMN Creative: Reshaping the digital marketing landscape
As a leading digital marketing agency, DMN Creative is making waves in the industry through their innovative brand strategies, campaigns and concepts. Their relentless pursuit of creative excellence has not […]
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From profit to purpose: Rethinking media’s role on days of historical significance
First female Chief Executive Officer (CEO) at Publicis Groupe Africa, Koo Govender calls for a rethinking of the marketing and media industry’s role on cultural and historical days of significance. […]
Castrol Southern Africa is proud to announce the official handover of a fully branded Castrol Epson launches Back-to-School campaign with Shakira, supporting South African students’ creativity
Epson, a global leader in sustainable technology solutions, has launched its Back-to-School campaign in South Publicis Groupe Africa launches CSI pilot programme with Soma Foundation
Publicis Groupe Africa (PGA), in partnership with the Soma Foundation, has launched a CSI pilot programme Purpose is the new currency in branding: Why it builds trust before you sell
In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: Remote work and PE: What the OECD’s new framework clarifies and what it leaves unresolved
By Joon Chong, Partner at Webber Wentzel The OECD Commentary on the Model Tax Convention South African car buyers are redefining automotive expectations
By Adheesh Ori, Senior Director at Accenture Song, South Africa The South African automotive landscape CX and consumer behaviour in 2025: Lessons learned and planning forward
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab 2025 brought a new Loud, quiet or contextual?
Why does global luxury still treat African consumers as if they haven’t learned “good taste” Why choose microlearning over doom scrolling to stay sharp
How often have you picked up your phone “just to check something quickly,” only to Legendary South African entrepreneur DJ Sbu unveils historic three-pillar launch initiative
