Tag: Campaign
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BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their rivalry to jointly launch the “BFF burger” (Best Friends Forever) in all their restaurants across […]
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TikTok’s #DiscoverYourself campaign takes users on a journey of creativity and self-discovery
Every search on TikTok, the leading short-form video platform, brings users closer to their true selves, opening doors to new interests and ultimately, unique identities. This journey of self-discovery is […]
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Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
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Moonchild Sanelly leads Penquin’s powerful #MyVoiceIsBeautiful campaign supporting the Tears Foundation
Penquin, a leading brand and communication agency in South Africa, is proud to announce the launch of the #MyVoiceIsBeautiful campaign, a significant CSI initiative to raise funds and awareness for […]
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MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim […]
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Big Brothers Hug Foundation launches “Bowling for Change” campaign
The Big Brothers Hug Foundation is proud to announce the launch of its “Bowling for Change” campaign, an initiative designed to raise awareness and address critical social issues such as […]
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Wound Care Education campaign designed to get a simple message across delivers for Elastoplast
Instead of a push message, plaster brand, Elastoplast, opted to drive an awareness campaign amongst school children that focused on wound care. The brand leveraged well known sporting personalities, who […]
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How SA artist’s reimagined Coca-Cola logo ended up on a can… at Cannes
One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international collaboration across VML’s […]
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Nedbank’s “We’re for Africa” campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s “We’re for Africa” campaign celebrates this excellence and exemplifies […]
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LG’s inspiring brand film goes viral: Life’s Good When You Dive in Smile First
LG’s new brand film, “Life’s Good When You Dive in Smile First,” has taken the digital world by storm, amassing an impressive 95-million views globally, since its release in October. […]
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Aquafresh celebrates PR-led success with “Every day can be a big day” campaign
It’s more than just brushing our teeth, it’s the first step we take every morning as we get ready to take the world by storm. It’s that time of day […]
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The GBVF Response Fund 1 launches its flagship campaign “RESPECT”
The Gender-based Violence and Femicide Response Fund 1 (GBVF) has launched their new flagship campaign, RESPECT, aimed at raising awareness and catalysing action against GBVF. The aim of RESPECT is […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
