Tag: brands
-
Entries for the 2025 Product of the Year South Africa programme are open
Entries for the 2025 Product of the Year South Africa Awards are open, with brands being encouraged to submit their entries and maximise the opportunities winning the prestigious award presents. […]
-
OLIVER increases operational and cross-functional capabilities with new senior appointment
In-house digital agency, OLIVER South Africa, is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director. Yuvisti Ramgulam joins the OLIVER team […]
-
Four in five consumers won’t buy from a brand that doesn’t offer local language support
When it comes to buying from brands online, over four in five consumers won’t buy from a brand that doesn’t offer local language support, according to a new report released […]
-
The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
-
SCA decision on Advertising Regulatory Board’s powers a victory for brand owners and consumers
By Lerato Niklaas, Candidate Attorney & Bernadette Versfeld, Partner from Webber Wentzel A recent ruling of the SCA has upheld the Advertising Regulatory Board (ARB)’s power to make rulings on […]
-
TikTok named world’s fastest-growing brand by Brand Finance Global 500 2022 Report
Tripling in brand value over the past year, TikTok has been named the world’s fastest-growing brand by a new report published today. With an astounding 215% growth, the entertainment app’s […]
-
What’s that sound? Everybody look what’s going down!
By Moti Grauman, Digital Media Strategist at The MediaShop What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not […]