Tag: Brand engagement
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Embracing TikTok’s disruptive edge: A blueprint for South African brands
By Jochen Bisсhoff, Head of Global Business Solutions, Africa, TikTok As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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How momfluencers can drive positive engagement for brands
By Cindy Laufs, founder and CEO at Hustle Media A momfluencer is a special kind of content creator who is able to juggle motherhood, create beautiful content for brands and […]
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Data downtime – how to reach the mass market between data top ups
Statistically significant research indicates that 8% of South African mobile users run out of mobile data every day and 36% only recharge their data once a month. For brands targeting […]
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The cost of a DIY approach to Google Ads
By Joshua Maraney, CEO of Top Click Media Even though anybody can set up Google Ads, less than 10 percent of internet users click on paid ads. This means that […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
