Tag: Brand engagement
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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How momfluencers can drive positive engagement for brands
By Cindy Laufs, founder and CEO at Hustle Media A momfluencer is a special kind of content creator who is able to juggle motherhood, create beautiful content for brands and […]
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Data downtime – how to reach the mass market between data top ups
Statistically significant research indicates that 8% of South African mobile users run out of mobile data every day and 36% only recharge their data once a month. For brands targeting […]
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The cost of a DIY approach to Google Ads
By Joshua Maraney, CEO of Top Click Media Even though anybody can set up Google Ads, less than 10 percent of internet users click on paid ads. This means that […]