Tag: automation
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How AI, automation and trusted data are shaping next-generation customer service
Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand […]
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6 ways businesses will be leveraging tech for customer experience in 2024
Customer experience has fundamentally changed. In fact, today it is in a state of constant evolution alongside the development of technologies such as generative AI, automation and personalised computing. Technology […]
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Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
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87% South African IT leaders expect generative AI to soon have a big role at their organisations
Salesforce, a global leader in CRM, released its latest State of IT report with key trends from IT leaders across 28 countries, including 200 from South Africa. The report highlights […]
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Unlock the full power of machine learning for your campaigns
By Carli Gey van Pittius, Head of Digital Media at +OneX Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a […]
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Connection remains key to customer service, despite changing expectations
By Linda Saunders, Director Solution Engineering at Salesforce South Africa The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty. Even as industry […]
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Rage against the machine or embrace it
As digital and AI customer service channels become more sophisticated, widely used and accepted in contact centres, questions increasingly arise around whether machines will replace the human contact centre agent, […]
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As disruption persists, digital investment will drive efficiency and profitability
By Zuko Mdwaba, Area Vice President, Salesforce South Africa Unprecedented headwinds over the past two years – pandemic, war, labour and supply chain challenges, and inflation – are making it […]
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Five key DOOH take-outs for the next 12 months
By Remi Du Preez, Commercial Director at Tractor Outdoor The beginning of every year is typically a time, where we reflect on the learnings from the previous months and decide […]
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Hollard digitalises customer onboarding with SilverBridge
SilverBridge Holdings has replaced the manual and paper-based process of onboarding new customers at Hollard Namibia with a digital environment across its intermediary and call centre channels to improve new […]
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ABB drives standard for automation and future-proofed IIoT architectures
In an announcement published by the OPC Foundation, the organisation states its vision of becoming the worldwide industrial interoperability standard. This seamless IIoT communication standard, called Open Platform Communication Unified […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
