Tag: Advertising campaigns
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IoT Media Solutions for seamless POS, content delivery, video streaming and advertising
By Merousha Harichand, Chief Information Officer at Trinity Businesses across industry sectors need to embrace digital innovation to remain competitive. As part of this, they must explore new avenues to […]
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VMLY&R South Africa wins big at New Gen Award with optimistic work
It was a good night for VMLY&R South Africa at the New Generation Social & Digital Media Awards. The agency brought home 15 awards, including Agency of the Year (med-large) […]
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Simple yet bright idea: Gigantti decreases the brightness of its ads in order to save energy
One of the largest consumer electronics retailers in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness […]
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The power of hyperlocal advertising, where consumers eat, shop, play and stay
Agencies sometimes overlook street furniture advertising as a big campaign platform. John Faia, General Manager at Street Network, argues that changing commuter patterns and access to consumers makes street furniture […]
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Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
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South Africa’s Most Liked Ads – No surprise who’s made the list again
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 on Friday June 10 – no surprises here – FCB Joburg dominated the line-up with five Proudly […]
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InMobi expands partnership with Microsoft Advertising into South Africa
InMobi, a leading provider of content, marketing and monetisation technologies that help businesses fuel growth, announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers […]
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The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and […]
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Revving it up for small business
An organisation that supports fast food delivery entrepreneurs in the course of its business has saddled up with a corporate that is assisting small businesses to get back on their […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
