Tag: Achievement Awards Group
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Innovation in incentives and loyalty
By Andrew Solomon, Marketing Director of the Achievement Awards Group Innovation has become one of the most frequently used – and least interrogated – words in business. In practice, it […]
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Features added vs loyalty encouraged: The real power of technology in channel incentives
By Gordon Wilson, Commercial Director at Achievement Awards Group When organisations talk about innovation in channel incentives, the conversation is usually around technology and in its most visible forms: things […]
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The ROI of customer loyalty: Why retention eats acquisition for breakfast
By Riaz Galant, Commercial Director at Achievement Awards Group Every business has to acquire new customers. And every business wants to retain existing customers. It’s not binary; both are important. […]
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Channel incentive ROI
By Gordon Wilson, Commercial Director at Achievement Awards Group Well-designed incentive programs work – and they work fast. They can help clear old stock quickly. They can accelerate sales. They […]
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The business case for employee engagement
By Andrew Solomon, Marketing Director at Achievement Awards Group There was a time when the dominant view of business leaders was that people who are paid to do a job […]
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What’s the best way to get the best out of employees?
By Dr. Preeya Daya, Academic Director at Achievement Awards Group Profit is the lifeblood of business and influencing employee behaviour is central to profitability. But not all profitable behaviour change […]
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Achievement Awards Group Scoops RPI Pinnacle Award at 2025 Best Practice Standards® Awards
Achievement Awards Group scooped the Pinnacle Award at the Recognition Professionals International (RPI) 2025 Best Practice Standards® Awards held at the IMA Summit in Austin, Texas, USA in July. The Pinnacle […]
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Building long-term channel loyalty: The method behind the magic
By Gordon Wilson, Commercial Director of Achievement Awards Group Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products over […]
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Micro rewards. Macro rewards. Mega returns.
By Andrew Solomon, Marketing Director at Achievement Awards Group Almost all employee engagement, channel incentive and customer loyalty programs incorporate some form of tangible, extrinsic reward. And while there is […]
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From like to love: Turning behaviour change into behaviour constancy
By Riaz Galant, Commercial Director at Achievement Awards Group Customer loyalty is a figurative holy grail of business. Why? Long-term customers have a higher lifetime value to companies, while acquiring […]
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Why aren’t more businesses doing personalisation better?
By Andrew Solomon, Client Strategy Director at Achievement Awards Group On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in […]
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Data as detective: Showing you things you otherwise wouldn’t see
By Gordon Wilson, Business Director at Achievement Awards Group Detectives solve mysteries and business is full of them. For example, you may know who your best channel partners are, but […]























