T
oday’s audiences are tough and bored out of their socks at the slightest
hint that advertising is old-fashioned or condescending. The main reason
being – they have the information at their fingertips. According to our
friends at Google, more than 66 percent of keyword searches take
place via mobile devices. Your potential customers are empowered with the
information of your products, your services and that of your competitors. They will
use it to their advantage and go with the company that has earned their interest.
The simple truth is – ‘Telling and selling’ is no longer the answer. Companies
have shifted their mindset and are now focused on building relationships, trust
and credibility.
Inbound marketing is a tactic that relies ‘on earning people’s interest’ instead
of buying it. It is a tactic used by most modern day companies to target their
markets. These companies have adopted a ‘farming mentality’ by generously
providing their markets with enough information and assistance to make an
informed decision, thereby increasing their credibility and profitability.
The most obvious and practical medium to provide our customers with
information is the internet. Companies use the internet to make information
available to their potential customers and then campaign to give clear
directions to those sources.
www.
nexmedia
.co.za
Nex Media • INBOUND INTERNET MARKETING
Inbound Internet Marketing
There does not seem to be an end in sight for the information age. The internet exploded
onto the scene, evolved and has now taken over every imaginable marketing medium to
the point where most of them are becoming irrelevant. A wise man once said:
‘If you don’t like change, you’re going to like irrelevancy even less.’
By Leon Keyter
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