60 years of automotive advertising experience goes to Hyundai South Africa

Following the highly contested multi-agency pitch process, co-ordinated by IAS Pitch Consultancy, Hyundai South Africa selected FCB Africa as the winning lead creative agency that will work with the brand to reclaim its place as a leader in the automotive industry.

Katleho Mahapa, Marketing Director at Hyundai South Africa said, ‘Hyundai is at a pivotal stage in its brand lifecycle and we are delighted to align with an agency renowned for building iconic brands. I am confident that this partnership will help us realise our ambitions and achieve our vision for the brand.’

Leading the way with over 60 years’ experience in the automotive industry, the agency brings a wealth of category expertise and a strong track record of delivering truly impactful campaigns that resonate with South African audiences.

‘I am so excited about our partnership with Hyundai South Africa. Hyundai’s innovative approach and market-leading ambition, along with our team’s extensive experience in the category, makes this partnership a perfect match,’ says Reagen Kok, Managing Director of FCB Africa.

Kok continued to say, ‘We applied an innovative commercial model that indicates both, our deep desire to achieving great success together and continuing to push the boundaries of creativity and agency-client collaboration.’