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New-look VML brings home the metal from first SMARTIES Awards

VML South Africa scooped ten awards in its first outing to the MMA SMARTIES since VMLY&R and Wunderman Thompson announced their merger at the end of last year. The wins included three gold awards, six silver awards and one bronze award.

Marketing for the Modern Age

SMARTIES honours the most effective modern marketing in South Africa. It rewards work that embraces and leverages new technology in ways that are both creative and highly effective. Categories included artificial intelligence, Blockchain & NFT, and spatial technology, Metaverse & AR/VR.

‘The SMARTIES is a show that challenges conventions and rewards work in new and emerging categories. This fits perfectly with the vision for VML and I’m really proud of our showing this year,’ said VML South Africa CEO, Jarred Cinman. ‘In particular, it is rewarding to see work from different parts of our now merged business contributing to the overall total and demonstrating the power of our new organisation. Congratulations to our amazing clients and talented teams in delivering a brilliant result.’

All the Silverware

The list of wins for VML South Africa was as follows:

EXPERIENCE TECHNOLOGY

Gold: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Experimental, Innovative Technology and Devices category

Gold: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Spatial Technology, Metaverse & AR/VR category

Silver: Yonder / Wunderman (VML) and Fanta (Coca-Cola) for What the Fanta 2.0 – The Fabulous Flavour NFT Hunt in the Spatial Technology, Metaverse & AR/VR category

Silver: Yonder / VML and Vodacom World for Vodacom World of Collectibles in the Blockchain & NFT category

Bronze: Yonder / Wunderman (VML) and Fanta (Coca-Cola) for What the Fanta 2.0 – The Fabulous Flavour NFT Hunt in the Blockchain & NFT category

IMPACT MEDIA

Gold: VML South Africa and Nestle KitKat for How Do You Eat a KitKat? in the Creator / Influencer Marketing category

Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Creator / Influencer Marketing category

Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Creator Economy category

MARKETING IMPACT

Silver: VMLY&R (VML) and Vodacom for Vodacom Hearing Challenge in the Co-branded Marketing category

E-COMMERCE MARKETING

Silver: VMLY&R (VML) and Nando’s South Africa for Nando’s X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the Stick Out in the Social/ Influencer Commerce category 

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