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Nando’s heat aHead!

aHead PR, a new-thinking PR and publicity agency, has secured the account for Nando’s, South Africa’s favourite flame-grilled PERi-PERi chicken brand. Nando’s is not only renowned for its mouth-watering food but also for its witty and edgy marketing campaigns that always add some flavour to the conversation.

Brad Knowles, owner of aHead Marketing Services, says: ‘We are thrilled to work with Nando’s, one of the country’s most iconic and loved brands. Nando’s has a reputation for being bold and brave in its communication, and we love that. Their commentary about what’s happening in the country is known to get tongues wagging and they do it with humour and flair. We are excited to collaborate with them and help them spread their fiery message.’

Knowles adds: ‘Nando’s is also a brand that cares about the creative community and supports it in many ways. They have various initiatives that promote art, design and music; they bring change and make a positive impact on many people’s lives. We are eager to share these stories and celebrate Nando’s contribution to the culture.’

aHead PR is built differently from other agencies because it offers a 360° service that is led by industry experts who combine both senior agency- and client-side experience. They know what clients want and need, and they deliver it with quality, speed and efficiency.

Jessica Wheeler, GM of Marketing: Brand, Strategy & Communications at Nando’s, says: ‘We are really amped to have aHead PR on board. They have impressed us with their experience, capability, and responsiveness. Their model is one that allows us to tap into the fit-for-purpose resources, giving us a greater degree of agility. It’s less faff and more fire – exactly how we like to get things done. They have hit the ground running and delivered excellent results so far and we look forward to continuing to reshape how and where the Nando’s brand stories show up.’

PR is a vital part of any brand’s marketing strategy, as it can shape the brand’s image and reputation faster and more cost-effectively than traditional advertising. aHead PR has the skills and experience to craft powerful brand stories that resonate with the target audience and achieve business objectives.

Knowles concludes: ‘We have a wealth of PR and brand experience, and we use it to create, promote and protect our client’s brands and reputations. We are ready to fire up these services for Nando’s, one of Mzansi’s favourite brands.’ 

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