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Artificial intelligence, augmented and virtual reality on the agenda at IMM Conference

This year’s Institute of Marketing Management (IMM) South Africa Conference will be held under the theme “Global Thoughts, Local Leaders”, the organisers have announced.

Important new technologies in marketing are on the agenda, including artificial intelligence (AI), augmented reality (AR), virtual reality (VR), voice search optimisation and personalisation. The event will offer practical case studies, panel discussions, and insights from international and local industry experts who will share their insights on what it means to be a marketer in 2023.

Classic marketing strategies are no longer enough to move businesses forward and today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients. To this end, the 2023 IMM Conference will venture into the realm of AI and explore its potential in marketing, expands Irene Gregory, CEO at the IMM. ‘The evolving landscape of influencer marketing will also be explored and we will redefine its impact. In addition, delegates will learn how to navigate the intricacies of user-generated content. Striking a balance between its vibrant energy and potential risks is critical.

‘Attendees will get to explore captivating narratives and innovative strategies at the conference,’ Gregory says.  ‘This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing and to understand the significance of partnerships in building a stronger South African brand.’

The 2023 IMM Conference takes place in Johannesburg on 8 and 9 November 2023.

The outstanding achievements of South African marketers will also be celebrated and recognised at the event. Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing. A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November 2023.

The IMM Conference is aimed at all levels of marketing professionals. Everyone from vice presidents of marketing, chief marketing officers and marketing directors to brand managers, advertising agencies, social media marketing specialists and marketing consultants are urged to attend.

Information and updates are available on the event website:

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