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Plus 94 Research celebrates its 25th anniversary

Plus 94 Research, the largest independent South African and black-owned research company in the country, celebrated its 25th anniversary on 1 August 2023. The beautifully decorated event, which happened at Plus 94’s Head Office in Hyde Park, Johannesburg, was attended by its staff and various clients, including Standard Bank and First National Bank.

In addition to the Head Office in Hyde Park, Plus 94 also has offices in Randburg and Craighall, Gauteng as well as Umhlanga Ridge in KwaZulu-Natal and Rondebosch in the Western Cape. The company conducts research nationally and internationally using some of the most sophisticated methodologies and sampling designs. With 140 full-time research professionals and over 1000 part time staff, Plus 94 is perfectly positioned to conduct projects within competitive timeframes.

A world-class and full-service market research company, Plus 94’s services include, but aren’t limited to, segmentation surveys, public perception and status surveys, concept/product testing, packaging testing, pricing research, advertising pre and post tests, customer satisfaction measurement as well as reputation and image management.

Over its 25-year existence, Plus 94 has provided quality market research services that are solution driven and inform the key decisions their clients have to make. The excellent, dynamic research it provides has turned it into a globally competitive, research powerhouse.

Speaking at the 25th anniversary celebration, Dr. Sifiso Falala, CEO at Plus 94 Research, highlighted that Plus 94 uses the latest technology including artificial intelligence in all its innovations. ‘Plus 94 has developed Research Express, a digital platform that conducts in-depth and analytical surveys via a secure website that hosts live research discussions,’ he said.

‘We have also developed the BuildRSA chat platform, which gives South Africans a chance to air their views on developmental issues facing the country and provide practical solutions to resolving them. BuildRSA runs two artificial intelligence (AI) driven news services called BuildRSANews and a video-based news service called DIYAfrica, which is also AI driven.’

He added that Plus 94 is a leader in the application of statistical testing and data fusion. ‘We are dedicated to supporting our clients to break boundaries, conquer their goals and achieve their business aspirations.’ Dr. Falala concluded by encouraging everyone in attendance to be determined and focused in fighting for South Africa and taking it to a higher level.

Sean Barnard, Strategic Services Director at Plus 94, stated that a major part of the company’s growth and success was due to the foresight, dedication, commitment and leadership shown by Dr. Falala.   

Pastor Nomsa Radebe-Tshabalala, founder and CEO of Umusa Community Development Projects, who presented on eliminating poverty at the recent BuildRSA National Conference, said: ‘This kind of exemplary leadership could go a long way in resolving South Africa’s numerous socio-economic challenges.’

Celebrated comedian, Mpho Popps MC’d the event keeping everyone entertained, while Plus 94 staff showcased their talent through song and vibrant traditional dancing.  

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