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Brave Group awarded Wits advertising account

The Brave Group is proud to announce that it has been selected as the advertising partner for Wits University, one of South Africa’s most prestigious higher education institutions.

This collaboration marks a significant milestone for both organisations as they join forces to amplify the University’s brand and uphold its rich heritage. The Brave Group is committed to the power of education and its transformative impact on individuals and society, and believes that it will contribute to Wits University’s mission of providing world-class education, fostering innovation and advancing the public good.

With an extensive record of successful campaigns in various sectors, the Brave Group will leverage its expertise to build a strong and compelling brand identity for Wits University.

Through a combination of strategic marketing initiatives, captivating storytelling and cutting-edge creativity, the agency aims to elevate the University’s visibility, attract exceptional talent and engage diverse audiences locally and internationally.

‘Wits University has an extraordinary legacy of academic excellence, intellectual curiosity and societal contribution. As a former Wits student, I can attest to the impact of such an institution in my own life,’ says Brave Group CEO, Musa Kalenga.

‘We are truly honoured to have been entrusted with the responsibility of shaping and communicating the University’s brand narrative. Our team is committed to showcasing the values, achievements and opportunities offered by Wits University to the world.’

The Brave Group’s purpose to build shared value through creativity aligns with Wits University’s commitment to nurturing critical thinking, promoting inclusivity and driving innovation. By collaboratively crafting strategic campaigns, the agency aims to capture the essence of Wits University’s proud heritage, while highlighting its forward-thinking approach and dedication to shaping the future.

‘Wits is a national treasure that impacts on society through its academic and research excellence, and its social leadership,’ says Ferna Clarkson, the Head of Marketing at Wits University. ‘We are hopeful that this partnership will help to make visible the good work that the University is doing to advance society.’

Both the Brave Group Agency and Wits University have a shared vision for excellence and a mutual commitment to education. This collaboration seeks to elevate Wits University’s brand to new heights and to strengthen its position as a leading institution of higher learning in South Africa and beyond.

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