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Riverbed wins BP South Africa

Riverbed, the multiple award-winning agency, has won BP South Africa’s communications account in a fiercely contested pitch.  Monalisa Zwambila, CEO and Founder of Riverbed, says the win is a major milestone in realising the agency’s growth ambitions. The scope of work includes the BP corporate, brand and retail business.

‘This is a significant win for us on every level,’ she says, ‘more so because it gives us yet another opportunity to be in service of creating positive impact. We love the fact that as BP embarks on its Net Zero ambitions globally, they have chosen us as their strategic partner.

Riverbed has developed a unique Care Framework, which uses Carepoints to align strategy with what customers and consumers value. ‘Our Care Culture Philosophy is a key differentiator for us and it’s encouraging to see clients lean in because of the value our proposition is able to unlock.

Riverbed is one of South Africa’s most awarded agencies for PR leading in wins in both 2020 and 2021. The agency was ranked 8th Mid-Sized agency at the Loeries in 2022.

‘This win is a demonstration of our strategic capability brought to life by our belief in the power of care and we look forward to working with the BP team,’ Zwambila concluded.

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