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Primedia Outdoor extends advertisers reach with three new roadside LED billboards

With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and KwaZulu-Natal, contributing to their highly effective DOOH networks, offering advertisers increased audience reach.

Primedia Outdoor was first to market with their 4.5 x 18.0-metre Freeway Digital Network offering in 2014 and have now added a ninth, large format, digital billboard, strategically located along the N1 Ben Schoeman freeway in Gauteng.  This high-definition LED captures an audience travelling North from Joburg to Pretoria with an impressive audience impression delivery of 9 828 682 over a typical 4-week period (ROAD 17/18/19). The newly extended Freeway Digital Network, measuring a total of 729 square meters across major highways in Gauteng and KwaZulu-Natal, is the biggest freeway LED holding in South Africa.

Furthermore, the Urban Digital Network, located on main arterials in the central hubs of Joburg, Pretoria, Cape Town, KZN and East London, now offers brand exposure across 466 square meters of digital display with the addition of two new urban LED billboards. The network sees the expansion into KwaZulu-Natal with a breath-taking new 3.0 x 6.0-meter LED, located in Stanford Hill Durban Central and delivering on remarkable audience impressions of 1 310 421 over a typical 4-week period (ROAD 17/18/19). As well as a new LED in Gauteng, measuring at 4.0 x 8.0-meters that is strategically placed in the heart of Sandton – the richest square mile in Africa, and targets consumers travelling along Grayston towards Sandton Drive from Rivonia Drive delivering audience impressions of 857 632 over a typical 4-week period (ROAD 17/18/19).

‘We are ecstatic to add three more LEDs to our existing network, as Primedia Outdoor prides itself as the leader in digital advertising solutions, offering advertisers the opportunity of audience attention at high dwell areas; scaled reach and effective brand exposure in the right locations,’ says Peter Lindstrom, Sales Executive.

The Freeway and Urban Digital Networks are fully equipped with a wide range of dynamic capabilities that allow for online and offline collaboration, enhanced multichannel campaigns as well as being programmatically available to advertisers.

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