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OnePlus creates world’s first colour palette for a country

What colours come to mind when you think of Finland? Sky blue, maybe? Snow white, perhaps? Forest green? OnePlus mobile, an international mobile technology company that challenges traditional concepts of technology, tackled this question with its “True Colours of Finland” campaign. The result was the world’s first colour palette for a country, which was unveiled by OnePlus in collaboration with the Pantone Colour Institute.

The True Colours of Finland palette orchestrates a blended harmony of calming pastels, warm and cool grays, peaceful blues, nature’s greens, a potent mineral black and a soft rose peach that adds a humanising and nurturing note. It is a palette of quietly soothing colours whose minimalist style and reverence for nature captures the very essence of the Nordic spirit.

The campaign, a brainchild of OnePlus and creative agency, hasan & partners, encouraged Finnish citizens to capture the true beauty of Finland through photos. Citizens were asked to snap unedited pictures of their daily adventures and upload them to Instagram with the hashtag #TrueColorsFinland.

Using the same Hasselblad technology found in OnePlus’ new 9-series, Google Cloud Vision displayed the more than 4,000 images collected in a website gallery for the world to view at https://www.truecoloursfinland.fi.

The artificial intelligence of Google Cloud Vision performed a colour analysis for each image, identifying Finland’s own ten-tone True Colours of Finland colour palette. The images streamed on the website, and with it the ten most popular colours, were updated. They then used PANTONE Connect, a powerful platform that lets designers access Pantone Colour Libraries, colour values, and navigation tools from anywhere, to convert their True Colours of Finland palette to the PANTONE MATCHING System for graphic and multimedia design and PANTONE FASHION, HOME + INTERIORS for product design. As Pantone is known for their universal colour language, cross-referencing the True Colours of Finland palette to PANTONE Colours helped OnePlus collaborators bring their colour and design vision to life.

‘The True Colours of Finland palette brings to life the unique beauty of Finland’s natural surroundings and wellness-oriented lifestyle,’ said Laurie Pressman, Vice-President, Pantone Colour Institute at Pantone LLC.  ‘With simplicity as its hallmark, the True Colours of Finland palette tells the story of a country known for its happiness quotient, unspoiled natural environment and clean air. It is a palette of non-confrontational colours that come together to convey a message of steadfast resilience as well as unity and sustainability.  We cannot wait to see how designers and artists integrate these colours into their designs along with future collaborations through Pantone Connect.’

Check out the palette here: https://www.pantone.com/articles/case-studies/creating-a-color-palette-reflecting-the-true-colours-of-finland

Pantone will make the palette available via Pantone Connect for designers and brands to bring the colours of Finland to life.

‘We wanted the colour palette to truly reflect the lives of Finns and their perceptions of its beauty. It was fun to check out the website gallery and see which direction the colour world was tilting, for example, on the eve of a colourful Easter. On the other hand, the review period also included weekdays of almost a month, so the right balance between everyday life and celebration was reflected in the final colour palette,’ notes Tuomas Lampén, OnePlus’ European Strategy Director.

To promote the initiative, OnePlus enlisted the help of local influencers including Finnish Rap Duo JVG. ‘I love campaigns that bring people together to collaborate and to create something that feels very personal,’ says Mikael Nemeschansky, Creative Director at hasan & partners. ‘And what could be more personal than the connection between you and your home country. It felt really intriguing to turn those emotions into something new.’

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