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Pan African Media Research Organisation call for papers ahead of 22nd annual conference

Call for papers for the 22nd PAMRO All Africa Media Research Webinar 26 – 28 October from 11H00am to 14H00 SA time (GMT+ 2)

PAMRO is pleased to announce its 22nd annual conference that will run over three days in October. The virtual conference will explore the theme: “Finding certainty in uncertain times through measurement” and is free to all delegates.

The conference will host research experts from across Africa and the rest of the world, who will come together to exchange knowledge and to learn from one another’s successes and failures. The ultimate goal of the event and the organisation is to harmonise research methodologies and encouraging excellence in the industry.

In line with this, PAMRO invites individuals or institutions to submit their entries. If selected, they will be required to present findings from media audience research activities and/or relevant case studies, to the PAMRO audience. Each presentation will be 45-minutes, with a 15-minute Q&A session.

Papers on measurement innovation, research-on-research, cross platform analysis and best practice from professionals in the field of data analytics will be vetted according to their relevance to the industry. Although case studies are welcome, they need to convey findings that are of value to the broader research community.

Only papers sent to the PAMRO Executive Director will be accepted. Please email, Jennifer Daniel ( before 4th September.


Pan African Media Research Organisation’s (PAMRO) mission is to create a uniform research infrastructure for African countries, and to use the same measuring and target marketing methods so that results of different countries can be compared validly. Various members include industry organisations, media research providers, media owners, marketers and advertising agencies scattered across all corners of the African continent. We do more than pay lip service to our vision of creating a uniform and evolving research infrastructure in African countries – we continually seek ways to facilitate a meaningful exchange of knowledge and encourage members to learn from one another. Brands openly share successes, challenges and even failures in the quest to help other members build better strategies.

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