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Tecnotree is Shortlisted in Two Categories for the TM Forum Excellence Awards 2021

Tecnotree, the global Digital Business Support Systems (BSS) provider, announced that it has been nominated for the acclaimed TM Forum Excellence Awards in two categories, namely “Digital Experience & Trust” and “The Human Factor”. TM Forum has been recognising exceptional contributions made by companies towards innovative, agile and customer centric digital transformation since 2007.

The nomination under the category “Digital Experience & Trust” highlights Tecnotree’s unique partnership with MTN-Uganda in the sphere of Digital Loyalty Management. The flagship program called “Senkyu” literally meaning “Thank You” is a large-scale initiative of the operator to reward its subscribers who have been instrumental in making MTN the number-1 operator in the country. Tecnotree’s Digital Loyalty Manager is at the heart of this project capturing the pulse of the customer by offering services beyond traditional data and talk-time to offer payments using fungible points with a mobile wallet integration.

Monzer Ali, CTIO at MTN-Uganda says ‘We are honored to get nominated for the prestigious TM Forum Excellence Awards. It is indeed encouraging that MTN-Uganda is featured on a global platform alongside other renowned providers. “Senkyu” is a very unique program, driving digital experience & trust to our subscribers, and we are glad to partner with Tecnotree in fortifying novel services with their Digital Loyalty Manager.’

Tecnotree secured it’s second nomination under the category “The Human Factor” for delivering “One-Tecnotree” experience to its customers despite harsh global lockdowns, while maintaining strong focus on employee wellbeing. A digitally connected campaign that gradually created a cultural and mindset shift to motivate employees, developed into an emotional connect that embedded the “One-Tecnotree Brand” and Tecnotree’s corporate values in every action and interaction across global functions.

‘Congratulations to Tecnotree for being shortlisted as nominee in this year’s Excellence Awards,’ said Nik Willetts, CEO, TM Forum. ‘Our awards program showcases organisations driving innovation in the communications industry and exemplify our members’ commitment to advancing digital transformation through the use of best practices and standards which are collaboratively developed by our member community. Our sincere congratulations to Tecnotree and we wish all of our nominees the best of luck.’

Padma Ravichander, Tecnotree CEO, said, ‘Being nominated amidst the pandemic in two categories for the prestigious TM Forum Excellence Award is indeed a proud moment for Tecnotree. It is a recognition of our core values as well as innovation and customer-centric approach. This global recognition motivates us further to boost our ongoing efforts in fostering new platforms empowering Digital Services Providers and we continue to invest in futuristic, innovative products in AI and ML enabled environment.’

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