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Reed Exhibitions unveils new brand identity and positioning

Reed Exhibitions has announced its evolution to RX, with a refreshed visual identity and updated brand positioning.

Building on its flagship events business, the company is leveraging its capabilities in data and technology to create all year-round communities that support businesses and help their customers to grow.

Hugh Jones, RX CEO, commented: ‘The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination.

We are building upon our deep familiarity and passion for the industries we serve. At RX, we know that making a positive impact on society and our customers means being fully committed to an inclusive work environment, so we are putting opportunity for all at the epicentre of everything we do.  Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are.’

Nathalie Haxby, Global Head of Corporate Communications and Marketing commented: ‘I am thrilled to unveil our new brand identity, which is symbolic of the changing nature of our wonderfully diverse events business.  RX has been our internal shorthand for some time now, so the shift to adopt and embrace it as part of our refreshed brand identity was an easy one to make.  We have created a simple but engaging story that unites our event brands, geographies and teams under a common purpose and with a renewed culture that places inclusion and diversity at its core.’

Carol Weaving, Managing Director of RX Africa adds: ‘We have a mission to lead the way, a new purpose to transform our business and our clients businesses in new communities and environments. RX Africa is delighted to be part of this new journey and are ready to create extraordinary business opportunities and platforms where we will all belong.’

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