Kryolan Professional make-up appoints the Lime Envelope – partnering in a “give-back” campaign

The Lime Envelope, a Johannesburg-based public relations agency servicing national and international brands, is proud to announce that the company has secured professional makeup company Kryolan Professional Make-Up as a client and is poised to implement a year-long campaign with the brand.

‘Kryolan Professional Make-Up, in a small way, wants to give back to athletes and provide them with a brand that truly understands and supports them, values their career, and caters to them – on and off the field! We are proud to be the first company and country to have thought of such a concept and cannot wait to bring it to life. We greatly appreciate having both The Lime Envelope and SASCOC on board to assist us in making our vision a reality. Watch this space for the announcement,’ says Neil Wilkinson, Managing Director at Kryolan Professional Make-Up.

As one of the first cosmetic brands globally, Kryolan Professional Make-Up is a professional makeup company that uses its own recipes and formulas to manufacture makeup. With retail stores all over South Africa, the company prides itself in providing high-quality and professional makeup for both professionals and consumers alike. Kryolan Professional Make-Up is known for developing innovative makeup that helps create unconventional looks that can be seen on screen or stage.

Founded by Waltraud and Arnold Langer in 1945, the company operates on a “people first, then business” corporate philosophy, which is aligned with the beliefs of The Lime Envelope, making for good synergy between the two companies. At Kryolan Professional Make-Up, makeup is a science, and science lies at the heart of everything that the company does.