Tribeca Public Relations retains Level 1 B-BBEE rating

Tribeca Public Relations (Tribeca) has achieved a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 status for the third consecutive year, as verified in its 2020 B-BBEE audit by JS BEE Solutions, a SANAS accredited B-BBEE verification agency.

The B-BBEE verification process was based on the Marketing, Advertising and Communication (MAC) Sector Code. The Level 1 status affords Tribeca a B-BBEE procurement recognition level of 135%, making it an appealing option for organisations whose own B-BBEE strategies focus on achieving high procurement recognition levels as outlined in the Broad-Based Black Economic Empowerment Amendment Act of 2013.

Tribeca’s commitment to empowerment includes a partnership with the Itirele Foundation Charitable Trust (Itirele), an independent trust which focuses on nurturing a culture of black female entrepreneurship in South Africa. Itirele owns 18% of the issued shares of Tribeca Public Relations (Pty) Ltd unencumbered and uses its dividend income from this shareholding to support the growth of small and medium enterprises, develop entrepreneurial role models, and stimulate and reward entrepreneurial innovation.

Tribeca’s core focus on entrepreneurship in its B-BBEE strategy also meant that the company scored particularly well in the Enterprise and Supplier Development; Responsible Social Marketing and Communications; and Skills Development MAC Sector Code elements.

“Tribeca’s approach to transformation and empowerment embodies our values, our ethos and our business philosophy of always making decisions based on our ‘People #1’ approach,” said Tribeca director Nicky James.

“We are proud to have maintained our Level 1 B-BBEE status since 2018, through our belief that contribution is more important than compliance. For this reason, we prioritise people and relationships in everything we do, embracing the ethos and intent of B-BBEE so that our agency can play a meaningful and lasting role in transformation,” she added.