Tribeca scoops six awards, including three Golds, at the 2020 Prism Awards

Tribeca Public Relations (Tribeca) won three Gold, one Silver and two Bronze 2020 Prism Awards at the event’s first ever virtual awards ceremony, winning in six of the seven categories the agency entered. The Gold Prism awards were for the agency’s work in Gaming and Virtual Reality for Logitech, for PR on a Shoestring for law firm Nupen Staude de Vries, and for Reputation and Brand Management for the MenaCal.7 Woman to the Bone campaign.

Judges’ comments about the Logitech win included, “Not just an average product where you can just whip up some ideas – it requires real understanding of the product, the target audience, and what matters to them. This campaign ticked all the boxes and delivered great results.” “This is what solid strategic PR is all about,” the judges said in their feedback on the Nupen Staude de Vries Gold award for PR on a Shoestring. “You gave solid counsel and applied your strategic minds to the challenge.”

Its Silver Prism was won for its Business to Business communications for Nupen Staude de Vries, while Bronze awards were made to the agency’s Healthcare work on MenaCal.7 Woman to the Bone, and for Reputation and Brand Management for Bolt, the ride-hailing service.

“Tribeca continues its 14 year winning streak, having scooped industry awards every year that we’ve been in business,” says Nicky James, director and co-founder of Tribeca. “We’re so proud of the consistently excellent work produced by our teams that help our clients achieve their business objectives.”

This brings a total of six gold awards for Tribeca this year, with the agency having won a full house of gold Sabre Award’s in the three categories it entered in the 2020 Sabre Awards Africa, a clean sweep for the agency made all the more rewarding as this is the first year it entered that awards programme.