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Media and Marketing

TBWA\SA once again takes top spots at Creative Circle Annual Awards

For the second consecutive year, global creative group TBWA\SA has taken top honours in the Creative Circle Annual Awards, landing 2019 Overall Rankings Group of the Year. Part of the SA creative collective, TBWA\Hunt Lascaris Joburg was also recognised as 2019 Annual Awards Agency of the Year and 2019 Overall Rankings Agency of the Year.

Other wins for the group included PR & Media of the Year for #BlameNoMore for Hype Magazine; 2019 Digital of the Year for In Rehearsal for Unbound for the Joburg Ballet; and 2019 Radio & Audio of the Year for The Real Cost of Being UmZulu for City Lodge Hotel Group– all for TBWA\Hunt Lascaris – and 2019 Design of the Year for Saint by TBWA/SA group agency, Grid Worldwide.

“This is a proud moment for us. To win in multiple categories, across disciplines, is encouraging as we see the power of our truly integrated and collaborative collective coming to life through our thinking and the work we deliver,” says Luca Gallarelli, Group CEO of TBWA\South Africa. “Being recognised in the PR & Media and Digital categories, in particular, highlights the shift taking place across our collective. We are committed to pushing towards the future with confidence, energy and determination. A commitment we hold ourselves accountable to daily.”

The Creative Circle Annual Awards are a true reflection of South Africa’s most consistent top locally-relevant and globally-competitive creative agencies throughout 2019. The awards are the most important rankings that any agency can be judged by. “To take home all three of the main awards wouldn’t be possible without pushing ourselves and our clients to do the brave thing. We are consistently challenging our thinking to produce meaningful and impactful work that is deeply rooted in culture. It’s this work that makes us proud and has led to our success,” Karabo Denalane, CEO for TBWA\Hunt Lascaris.

“This success wouldn’t be possible however, without the hard work and creative efforts of our talented teams under the dynamic leadership of Pete Khoury. I am truly thankful to each and every individual in the agency for their contributions, and I would like to commend them on this outstanding and well-deserved win.” The TBWA\SA wins at the end of last week, are a culmination of the Group agency’s wins from all the Creative Circle-endorsed global and local award shows throughout the year. These include D&AD, Cannes International Festival of Creativity, The Loeries, The One Show and the Creative Circle Annual and Monthly Awards.

“We are thankful to our clients for giving us the freedom to live our passion whilst finding the most innovative and creative solutions to build their brands. We can’t wait for what 2020 has in store,” concludes Gallarelli.

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