Winners of the 2019 Assegai Awards
The 2019 Assegai Awards were held last night, November 7th, at the Polo Room in Inanda Club Sandton. The awards celebrated excellence in integrated direct marketing, the campaigns which yielded the most exceptional results were highlighted. Ogilvy was named Agency of the Year while Rogerwilco received the Leader award in the same category. Below is a list of all the winners from last night’s prestigious event.
| Category | Entry name | Award |
| Direct Mail: Addressed and Unaddressed Campaigns | Drip Marketing | Silver |
| Direct Mail: Addressed and Unaddressed Campaigns | Nedbank Careers | Leader |
| Direct Mail: Addressed and Unaddressed Campaigns | Father’s Day DM | Bronze |
| Direct Mail: Addressed and Unaddressed Campaigns | TLC Calendar | Bronze |
| Direct Mail: Addressed and Unaddressed Campaigns | Mother’s Day DM Piece | Leader |
| Direct Response Mass Media: TV, Print, Out-of-Home and Radio | BUDGET INSURANCE ‘AFFORDABLE ‘COS YOU CAN’T AFFORD NOT TO’ | Bronze |
| Direct Response Mass Media: TV, Print, Out-of-Home and Radio | CellC_MediaPlay_Media Lounge | Leader |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | Remarkable Regifts | Leader |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | DSTV – Access Simulcast | Leader |
| Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Glass of Not So Serious (TOPS at SPAR) | Silver |
| Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Fedhealth: “Revolution” | Leader |
| Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Audi SA Black Edition | Bronze |
| E-commerce | Cielo E Commerce | Leader |
| Email Marketing | KFC Refer a Wingman | Leader |
| Email Marketing | Nedbank Trigger | Bronze |
| Email Marketing | Sasolmed: “Just a tap away” | Leader |
| Email Marketing | Sasolmed: You are not alone” | Leader |
| Experiential Media | Robots vs Humans (Ads24 Food for Thought) | Bronze |
| Experiential Media | Guinness | Leader |
| Experiential Media | Carling Black Label – #NoExcuse Body Count | Leader |
| Experiential Media | Sealand Gear – The Sustainable Invite | Leader |
| Face to Face Activations / Field Marketing | 141 Water | Silver |
| Mobile Marketing | Steers | Leader |
| Mobile Marketing | SA Tourism | Silver |
| Mobile Marketing | Makro Black 5 Day | Bronze |
| Mobile Marketing | ALBANY – IT’S PURE GENIUS | Leader |
| Mobile Marketing | Knorr Takeaway Takeover | Bronze |
| Mobile Marketing | Scottish Leader “I See a Different You “ | Bronze |
| Mobile Marketing | OMO “Don’t Fear the Dirt” | Leader |
| Mobile Marketing | Pepsi Max- Win Like a Baller | Bronze |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Vodacom – SummerGigs | Leader |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Remarkable Regifts | Leader |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | DSTV – Access Simulcast | Leader |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Vodacom – SuperProposal | Silver |
| Mobile Targeted SMS, MMS | Nedbank Trigger | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bokomo Dunk Like A Boss | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Pepsi – Win Like A Baller | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Absa GEN A | Silver |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | ALBANY – IT’S PURE GENIUS | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | BetterBond | Bronze |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | AA: Instamine | Bronze |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Knorr Takeaway Takeover | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | OMO “Don’t Fear the Dirt” | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Energade | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Vodacom – SummerGigs | Silver |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bidvest Car Rental | Bronze |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Coffee Run | Bronze |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | African Bank | Leader |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | IndieFin Mullets | Leader |
| Online Campaigns: banners, micro sites,remarketing and other online campaigns | Audi Q Range | Silver |
| Search Marketing: SEO and PPC | One Day Only | Leader |
| Search Marketing: SEO and PPC | HIPPO “BEFORE YOU COMMIT, HIPPO IT” | Bronze |
| Search Marketing: SEO and PPC | A Search Pivot | Leader |
| Search Marketing: SEO and PPC | Coffee Run | Leader |
| Search Marketing: SEO and PPC | Wijnland Fertility SEO Campaign -Giving Birth to Organic Results | Leader |
| Search Marketing: SEO and PPC | Standard Bank Personal Loans | Leader |
| Social Media (Social Media Platforms) | AXE Level Up | Bronze |
| Social Media (Social Media Platforms) | AA: Instamine | Bronze |
| Social Media (Social Media Platforms) | New Balance Worn As One | Silver |
| Social Media (Social Media Platforms) | Hellmann’s Delicious Surprise | Silver |
| Social Media (Social Media Platforms) | Pepsi Max- Win Like a Baller | Bronze |
| Social Media (Social Media Platforms) | Cell C_MediaPlay_Media Lounge | Bronze |
| Social Media (Social Media Platforms) | #KhosiConvoy | Leader |
| Social Media (Social Media Platforms) | #OhSchweppes | Bronze |
| Social Media (Social Media Platforms) | Carling Black Label – #NoExcuse Body Count | Bronze |
| Social Media (Social Media Platforms) | Remarkable Regifts | Bronze |
| Social Media (Social Media Platforms) | Tibb Winter 2019 | Bronze |
| Social Media (Social Media Platforms) | Use your (Hi)Senses | Leader |
| Social Media (Social Media Platforms) | Sip of the Nation (TOPS at SPAR) | Bronze |
| Social Media (Social Media Platforms) | Dunlop Warrior Women 2018 | Bronze |
| Websites | The IIE’s Varsity Website | Leader |
| Websites | Vega Website | Leader |
| Direct Response Mass Media: TV, Print,Out-of-Home and Radio | Carling Black Label – #NoExcuse isiZATHU | Gold |
| Direct Response Mass Media: TV, Print,Out-of-Home and Radio | KFC Bucket for One | Gold |
| Email Marketing | Sealand Gear – The Sustainable Invite | Gold |
| Experiential Media | 141 Water | Gold |
| Experiential Media | Aware.Org One on Nicol | Gold |
| Mobile Marketing | Carling Black Label – #NoExcuse isiZATHU | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Vodacom – SuperProposal | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Remarkable Regifts | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Castle – Smash the label | Gold |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | KFC #Now together | Gold |
| Online Campaigns: banners, micro sites,remarketing and other online campaigns | Clorets Breathe Out Proudly Campaign | Gold |
| Social Media (Social Media Platforms) | Gynaguard #12OfficialVaginas | Gold |
| Social Media (Social Media Platforms) | KFC #NowTogether | Gold |
| Social Media (Social Media Platforms) | KFC -Add Hope | Gold |
| Social Media (Social Media Platforms) | Castle – Smash the label | Gold |
| Social Media (Social Media Platforms) | Vodacom – Superproposal | Gold |
| Social Media (Social Media Platforms) | Aware.Org One on Nicol | Gold |
| Social Media (Social Media Platforms) | The AVBOB Poetry Project | Gold |
| Social Media (Social Media Platforms) | Mondelez – PS Mzanzi Love Songs | Gold |
| Social Media (Social Media Platforms) | CDM – Eggstra Ordinary Egg Hunt (Easter) | Gold |
| Best Direct Marketing Cross Border Campaign | YPO – Lead as One | Bronze |
| Best Direct Marketing Cross Border Campaign | ABSA: AFSIC | Leader |
| Best Direct Marketing Cross Border Campaign | Absa Africa Financial Markets Index Report 2018 | Leader |
| Best Direct Marketing Cross Border Campaign | “Is my skin healthy?” | Bronze |
| Best Direct Marketing Cross Border Campaign | “Opening the door to hygiene” | Silver |
| Best Direct Marketing Cross Border Campaign | Mortein Mums Against Malaria | Leader |
| Integrated Direct Marketing Campaign with under R500 000 budget | New Balance Worn as One | Bronze |
| Integrated Direct Marketing Campaigns | Pepsi – Win Like a Baller | Leader |
| Integrated Direct Marketing Campaigns | Let’s Jive Together | Silver |
| Integrated Direct Marketing Campaigns | TINKIES – MEGA MASH-UP | Leader |
| Integrated Direct Marketing Campaigns | Chicken Licken: Big John | Leader |
| Integrated Direct Marketing Campaigns | Sasol #Limitless | Leader |
| Integrated Direct Marketing Campaigns | The Unclean Catalogue | Leader |
| Integrated Direct Marketing Campaigns | Rape Crisis Cape Town Trust | Bronze |
| Integrated Direct Marketing Campaigns | Remarkable Regifts | Bronze |
| Integrated Direct Marketing Campaigns | Audi Black Edition | Silver |
| Integrated Direct Marketing Campaigns | KFC Bucket for One | Silver |
| Integrated Direct Marketing Campaigns | Coffee Run | Leader |
| Integrated Direct Marketing Campaigns | BetterBond: Our name says it all | Silver |
| Integrated Direct Marketing Campaigns | African Bank | Leader |
| Integrated Direct Marketing Campaigns | KFC #NowTogether | Gold |
| Integrated Direct Marketing Campaigns | Castle – Smash the label | Gold |
| Integrated Direct Marketing Campaigns | Vodacom – SummerGigs | Gold |
| Integrated Direct Marketing Campaigns | Glass of Not So Serious (TOPS at SPAR) | Gold |
| Integrated Direct Marketing Campaigns | The AVBOB Poetry Project | Gold |
| CRM Programmes | Fedhealth: “Made for You” | Leader |
| CRM Programmes | ALBANY – IT’S PURE GENIUS | Leader |
| CRM Programmes | Imperial Auto – Onboarding CX | Leader |
| CRM Programmes | Vodacom – SummerGigs | Bronze |
| Database & analytics innovation | Fedhealth “Made for you” | Bronze |
| Database & analytics innovation | DSTV – Loadshedding DStv Now | Gold |
| Apps | Orlando Pirates FC Official App | Silver |
| Apps | Ib’umdlali Financial Literacy App | Bronze |
| Art Direction | Absa GEN A | Silver |
| Art Direction | Jet #MzansiMotherTongue | Bronze |
| Art Direction | Gynaguard #12OfficialVaginas | Leader |
| Art Direction | OMO “Don’t Fear the Dirt” | Leader |
| Art Direction | ABSA: Mining Indaba | Leader |
| Art Direction | Absa Africa Financial Markets Index Report 2018 | Leader |
| Art Direction | NSRI My Dad | Bronze |
| Art Direction | Remarkable Regifts | Bronze |
| Art Direction | Vodacom – Superproposal | Bronze |
| Art Direction | Castle – Smash the label | Silver |
| Art Direction | Glass of Not So Serious (TOPS at SPAR) | Bronze |
| Branded Content | AXE Level Up | Bronze |
| Branded Content | KFC – Add hope | Bronze |
| Branded Content | HP #BETHEGENERATION | Leader |
| Innovative Solutions | Fedhealth: “Made for You” | Leader |
| Innovative Solutions | The IIE’s Varsity Website | Silver |
| Innovative Solutions | Knorr Takeaway Takeover | Silver |
| Innovative Solutions | KFC Bucket for One | Bronze |
| Innovative Solutions | DSTV- Loadshedding | Bronze |
| Innovative Solutions | Ib’umdlali Financial Literacy App | Bronze |
| Innovative Solutions | 141 Water | Bronze |
| Innovative Solutions | Sip of the Nation (TOPS at SPAR) | Leader |
| Innovative Solutions | HP #BETHEGENERATION | Leader |
| Innovative Solutions | Mondelez – PS Mzanzi Love Songs | Bronze |
| Most Effective Use of Content | Bokomo – Dunk Like a Boss | Bronze |
| Most Effective Use of Content | ALBANY – IT’S PURE GENIUS | Leader |
| Most Effective Use of Content | Gynaguard #12OfficialVaginas | Bronze |
| Most Effective Use of Content | DStv Access Simulcast | Leader |
| Most Effective Use of Content | Carling Black Label – #NoExcuse isiZATHU | Silver |
| Most Effective Use of Content | Sip of the Nation (TOPS at SPAR) | Bronze |
| Most Effective Use of Content | HP #BETHEGENERATION | Leader |
| Most Effective Use of Content | CONNECT-ED – high school sexuality education | Leader |
| Use of New Technologies | The IIE’s Varsity Website | Leader |
| Use of New Technologies | AXE Level Up | Leader |
| Use of New Technologies | AXE Level Up – Sound Design | Leader |
| Use of New Technologies | Beer Finder: SA | Leader |
| Use of New Technologies | Knorr Takeaway Takeover | Silver |
| Use of New Technologies | Vodacom – SummerGigs | Leader |
| Use of New Technologies | HP #BETHEGENERATION | Leader |
| UX, Interface and Navigation Design | Expedia Morocco | Bronze |
| UX, Interface and Navigation Design | Chicken Licken: Big John | Silver |
| UX, Interface and Navigation Design | Expedia Seyechelles | Silver |
| Branded Content | KFC #NowTogether | Gold |
| Branded Content | Castle – Smash the label | Gold |
| Innovative Solutions | AA: Instamine | Gold |
| Innovative Solutions | Castle – Smash the label | Gold |
| Innovative Solutions | Sealand Gear – The Sustainable Invite | Gold |
| Use of New Technologies | Guinness | Gold |
| UX, Interface and Navigation Design | Ib’umdlali Financial Literacy App | Gold |
| Non Profit Direct Marketing Campaign | Carling Black Label – #NoExcuse isiZATHU | Leader |
| Non Profit Direct Marketing Campaign | NSRI My Dad | Leader |
| Non Profit Direct Marketing Campaign | Rape Crisis Cape Town Trust | Leader |
| Agency Credentials | Oracle Media | Leader |
| Agency Credentials | TLC Marketing | Silver |
| Agency of The Year | Rogerwilco | Leader |
| Agency Credentials | Triple Eight | Gold |
| Agency of The Year | Ogilvy | Gold |
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