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Winners of the 2019 Assegai Awards

The 2019 Assegai Awards were held last night, November 7th, at the Polo Room in Inanda Club Sandton. The awards celebrated excellence in integrated direct marketing, the campaigns which yielded the most exceptional results were highlighted. Ogilvy was named Agency of the Year while Rogerwilco received the Leader award in the same category. Below is a list of all the winners from last night’s prestigious event.

Category Entry name Award
Direct Mail: Addressed and Unaddressed Campaigns Drip Marketing Silver
Direct Mail: Addressed and Unaddressed Campaigns Nedbank Careers Leader
Direct Mail: Addressed and Unaddressed Campaigns Father’s Day DM Bronze
Direct Mail: Addressed and Unaddressed Campaigns TLC Calendar Bronze
Direct Mail: Addressed and Unaddressed Campaigns Mother’s Day DM Piece Leader
Direct Response Mass Media: TV, Print, Out-of-Home and Radio BUDGET INSURANCE ‘AFFORDABLE ‘COS YOU CAN’T AFFORD NOT TO’ Bronze
Direct Response Mass Media: TV, Print, Out-of-Home and Radio CellC_MediaPlay_Media Lounge Leader
Direct Response Mass Media: TV, Print, Out-of-home and Radio Remarkable Regifts Leader
Direct Response Mass Media: TV, Print, Out-of-home and Radio DSTV – Access Simulcast Leader
Direct Response Mass Media: TV, Print, Out-of-Home and Radio Glass of Not So Serious (TOPS at SPAR) Silver
Direct Response Mass Media: TV, Print, Out-of-Home and Radio Fedhealth: “Revolution” Leader
Direct Response Mass Media: TV, Print, Out-of-Home and Radio Audi SA Black Edition Bronze
E-commerce Cielo E Commerce Leader
Email Marketing KFC Refer a Wingman Leader
Email Marketing Nedbank Trigger Bronze
Email Marketing Sasolmed: “Just a tap away” Leader
Email Marketing Sasolmed: You are not alone” Leader
Experiential Media Robots vs Humans (Ads24 Food for Thought) Bronze
Experiential Media Guinness Leader
Experiential Media Carling Black Label – #NoExcuse Body Count Leader
Experiential Media Sealand Gear – The Sustainable Invite Leader
Face to Face Activations / Field Marketing 141 Water Silver
Mobile Marketing Steers Leader
Mobile Marketing SA Tourism Silver
Mobile Marketing Makro Black 5 Day Bronze
Mobile Marketing ALBANY – IT’S PURE GENIUS Leader
Mobile Marketing Knorr Takeaway Takeover Bronze
Mobile Marketing Scottish Leader “I See a Different You “ Bronze
Mobile Marketing OMO “Don’t Fear the Dirt” Leader
Mobile Marketing Pepsi Max- Win Like a Baller Bronze
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Vodacom – SummerGigs Leader
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Remarkable Regifts Leader
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) DSTV – Access Simulcast Leader
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Vodacom – SuperProposal Silver
Mobile Targeted SMS, MMS Nedbank Trigger Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns Bokomo Dunk Like A Boss Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns Pepsi – Win Like A Baller Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns Absa GEN A Silver
Online Campaigns: banners, micro sites, remarketing and other online campaigns ALBANY – IT’S PURE GENIUS Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns BetterBond Bronze
Online Campaigns: banners, micro sites, remarketing and other online campaigns AA: Instamine Bronze
Online Campaigns: banners, micro sites, remarketing and other online campaigns Knorr Takeaway Takeover Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns OMO “Don’t Fear the Dirt” Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns Energade Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns Vodacom – SummerGigs Silver
Online Campaigns: banners, micro sites, remarketing and other online campaigns Bidvest Car Rental Bronze
Online Campaigns: banners, micro sites, remarketing and other online campaigns Coffee Run Bronze
Online Campaigns: banners, micro sites, remarketing and other online campaigns African Bank Leader
Online Campaigns: banners, micro sites, remarketing and other online campaigns IndieFin Mullets Leader
Online Campaigns: banners, micro sites,remarketing and other online campaigns Audi Q Range Silver
Search Marketing: SEO and PPC One Day Only Leader
Search Marketing: SEO and PPC HIPPO “BEFORE YOU COMMIT, HIPPO IT” Bronze
Search Marketing: SEO and PPC A Search Pivot Leader
Search Marketing: SEO and PPC Coffee Run Leader
Search Marketing: SEO and PPC Wijnland Fertility SEO Campaign -Giving Birth to Organic Results Leader
Search Marketing: SEO and PPC Standard Bank Personal Loans Leader
Social Media (Social Media Platforms) AXE Level Up Bronze
Social Media (Social Media Platforms) AA: Instamine Bronze
Social Media (Social Media Platforms) New Balance Worn As One Silver
Social Media (Social Media Platforms) Hellmann’s Delicious Surprise Silver
Social Media (Social Media Platforms) Pepsi Max- Win Like a Baller Bronze
Social Media (Social Media Platforms) Cell C_MediaPlay_Media Lounge Bronze
Social Media (Social Media Platforms) #KhosiConvoy Leader
Social Media (Social Media Platforms) #OhSchweppes Bronze
Social Media (Social Media Platforms) Carling Black Label – #NoExcuse Body Count Bronze
Social Media (Social Media Platforms) Remarkable Regifts Bronze
Social Media (Social Media Platforms) Tibb Winter 2019 Bronze
Social Media (Social Media Platforms) Use your (Hi)Senses Leader
Social Media (Social Media Platforms) Sip of the Nation (TOPS at SPAR) Bronze
Social Media (Social Media Platforms) Dunlop Warrior Women 2018 Bronze
Websites The IIE’s Varsity Website Leader
Websites Vega Website Leader
Direct Response Mass Media: TV, Print,Out-of-Home and Radio Carling Black Label – #NoExcuse isiZATHU Gold
Direct Response Mass Media: TV, Print,Out-of-Home and Radio KFC Bucket for One Gold
Email Marketing Sealand Gear – The Sustainable Invite Gold
Experiential Media 141 Water Gold
Experiential Media Aware.Org One on Nicol Gold
Mobile Marketing Carling Black Label – #NoExcuse isiZATHU Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns Vodacom – SuperProposal Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns Remarkable Regifts Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns Castle – Smash the label Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC  #Now together Gold
Online Campaigns: banners, micro sites,remarketing and other online campaigns Clorets Breathe Out Proudly Campaign Gold
Social Media (Social Media Platforms) Gynaguard #12OfficialVaginas Gold
Social Media (Social Media Platforms) KFC #NowTogether Gold
Social Media (Social Media Platforms) KFC -Add Hope Gold
Social Media (Social Media Platforms) Castle – Smash the label Gold
Social Media (Social Media Platforms) Vodacom – Superproposal Gold
Social Media (Social Media Platforms) Aware.Org One on Nicol Gold
Social Media (Social Media Platforms) The AVBOB Poetry Project Gold
Social Media (Social Media Platforms) Mondelez – PS Mzanzi Love Songs Gold
Social Media (Social Media Platforms) CDM – Eggstra Ordinary Egg Hunt (Easter) Gold
Best Direct Marketing Cross Border Campaign YPO – Lead as One Bronze
Best Direct Marketing Cross Border Campaign ABSA: AFSIC Leader
Best Direct Marketing Cross Border Campaign Absa Africa Financial Markets Index Report 2018 Leader
Best Direct Marketing Cross Border Campaign “Is my skin healthy?” Bronze
Best Direct Marketing Cross Border Campaign “Opening the door to hygiene” Silver
Best Direct Marketing Cross Border Campaign Mortein Mums Against Malaria Leader
Integrated Direct Marketing Campaign with under R500 000 budget New Balance Worn as One Bronze
Integrated Direct Marketing Campaigns Pepsi – Win Like a Baller Leader
Integrated Direct Marketing Campaigns Let’s Jive Together Silver
Integrated Direct Marketing Campaigns TINKIES – MEGA MASH-UP Leader
Integrated Direct Marketing Campaigns Chicken Licken: Big John Leader
Integrated Direct Marketing Campaigns Sasol #Limitless Leader
Integrated Direct Marketing Campaigns The Unclean Catalogue Leader
Integrated Direct Marketing Campaigns Rape Crisis Cape Town Trust Bronze
Integrated Direct Marketing Campaigns Remarkable Regifts Bronze
Integrated Direct Marketing Campaigns Audi Black Edition Silver
Integrated Direct Marketing Campaigns KFC Bucket for One Silver
Integrated Direct Marketing Campaigns Coffee Run Leader
Integrated Direct Marketing Campaigns BetterBond: Our name says it all Silver
Integrated Direct Marketing Campaigns African Bank Leader
Integrated Direct Marketing Campaigns KFC #NowTogether Gold
Integrated Direct Marketing Campaigns Castle – Smash the label Gold
Integrated Direct Marketing Campaigns Vodacom – SummerGigs Gold
Integrated Direct Marketing Campaigns Glass of Not So Serious (TOPS at SPAR) Gold
Integrated Direct Marketing Campaigns The AVBOB Poetry Project Gold
CRM Programmes Fedhealth: “Made for You” Leader
CRM Programmes ALBANY – IT’S PURE GENIUS Leader
CRM Programmes Imperial Auto – Onboarding CX Leader
CRM Programmes Vodacom – SummerGigs Bronze
Database & analytics innovation Fedhealth “Made for you” Bronze
Database & analytics innovation DSTV – Loadshedding DStv Now Gold
Apps Orlando Pirates FC Official App Silver
Apps Ib’umdlali Financial Literacy App Bronze
Art Direction Absa GEN A Silver
Art Direction Jet #MzansiMotherTongue Bronze
Art Direction Gynaguard #12OfficialVaginas Leader
Art Direction OMO “Don’t Fear the Dirt” Leader
Art Direction ABSA: Mining Indaba Leader
Art Direction Absa Africa Financial Markets Index Report 2018 Leader
Art Direction NSRI My Dad Bronze
Art Direction Remarkable Regifts Bronze
Art Direction Vodacom – Superproposal Bronze
Art Direction Castle – Smash the label Silver
Art Direction Glass of Not So Serious (TOPS at SPAR) Bronze
Branded Content AXE Level Up Bronze
Branded Content KFC – Add hope Bronze
Branded Content HP #BETHEGENERATION Leader
Innovative Solutions Fedhealth: “Made for You” Leader
Innovative Solutions The IIE’s Varsity Website Silver
Innovative Solutions Knorr Takeaway Takeover Silver
Innovative Solutions KFC Bucket for One Bronze
Innovative Solutions DSTV- Loadshedding Bronze
Innovative Solutions Ib’umdlali Financial Literacy App Bronze
Innovative Solutions 141 Water Bronze
Innovative Solutions Sip of the Nation (TOPS at SPAR) Leader
Innovative Solutions HP #BETHEGENERATION Leader
Innovative Solutions Mondelez – PS Mzanzi Love Songs Bronze
Most Effective Use of Content Bokomo – Dunk Like a Boss Bronze
Most Effective Use of Content ALBANY – IT’S PURE GENIUS Leader
Most Effective Use of Content Gynaguard #12OfficialVaginas Bronze
Most Effective Use of Content DStv Access Simulcast Leader
Most Effective Use of Content Carling Black Label – #NoExcuse isiZATHU Silver
Most Effective Use of Content Sip of the Nation (TOPS at SPAR) Bronze
Most Effective Use of Content HP #BETHEGENERATION Leader
Most Effective Use of Content CONNECT-ED – high school sexuality education Leader
Use of New Technologies The IIE’s Varsity Website Leader
Use of New Technologies AXE Level Up Leader
Use of New Technologies AXE Level Up – Sound Design Leader
Use of New Technologies Beer Finder: SA Leader
Use of New Technologies Knorr Takeaway Takeover Silver
Use of New Technologies Vodacom – SummerGigs Leader
Use of New Technologies HP #BETHEGENERATION Leader
UX, Interface and Navigation Design Expedia Morocco Bronze
UX, Interface and Navigation Design Chicken Licken: Big John Silver
UX, Interface and Navigation Design Expedia Seyechelles Silver
Branded Content KFC #NowTogether Gold
Branded Content Castle – Smash the label Gold
Innovative Solutions AA: Instamine Gold
Innovative Solutions Castle – Smash the label Gold
Innovative Solutions Sealand Gear – The Sustainable Invite Gold
Use of New Technologies Guinness Gold
UX, Interface and Navigation Design Ib’umdlali Financial Literacy App Gold
Non Profit Direct Marketing Campaign Carling Black Label – #NoExcuse isiZATHU Leader
Non Profit Direct Marketing Campaign NSRI My Dad Leader
Non Profit Direct Marketing Campaign Rape Crisis Cape Town Trust Leader
Agency Credentials Oracle Media Leader
Agency Credentials TLC Marketing Silver
Agency of The Year Rogerwilco Leader
Agency Credentials Triple Eight Gold
Agency of The Year Ogilvy Gold

 

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