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Transforming for the future

&Innovation, a globally recognised product and service design firm, is repositioning under the new name DYDX. ‘The term “innovation” has become a buzzword and most importantly, people confuse innovation with ideas – which are really only 10% of any project,’ said Nevo Hadas, Managing Partner at the Cape Town-based practice. ‘While we help our clients create new shareholder value, our practise’s strength is fundamentally rooted in change – helping businesses thrive in the new digital market. This is why DYDX was chosen, from the mathematical formula for calculating change.’

Rebranding to DYDX signifies a change in the pace of growth, as they expand the global team of consultants and clients with three core offerings: Product and Service Design; Culture and Future of Work; and Digital Sales Optimisation. The practices help clients with digital transformation, both to gain new clients and revenue models and to improve internal ways of working.

Founded in 2014 by Nevo Hadas and later joined by Geoff Cohen and Templar Wales, the business expanded rapidly to work with global and South African clients such as Vodacom, Woolworths, Travelex, Old Mutual, Pam Golding Properties, Honoris United Universities, Daily Mail, Ericsson, Sage, Visa, Smollan, Spice, Phillip Morris, MTN, Uber and many others.

‘Over the past five years we have been fortunate enough to partner with clients on large projects through word of mouth, but mostly stayed under the radar,’ Hadas concluded. ‘now we’re looking to accelerate our growth into Europe and across the African continent.’

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