Canon bolsters its iconic PowerShot G series
Canon Europe has bolstered its prestigious PowerShot G series with two new large sensor compact cameras that deliver a harmonious blend of performance and portability. With high speed continuous shooting and 4K movie (no crop), Canon provides content creators, vloggers and photography enthusiasts with a model to take their creativity and technical capabilities to the next level. Building on the quality of Canon’s existing range, the PowerShot G5 X Mark II features a new 5x f/1.8-2.8 lens and pop-up EVF, perfect for passionate photographers in need of a lightweight yet powerful travel camera. Meanwhile, the PowerShot G7 X Mark III boasts a 4.2x f/1.8 – 2.8 zoom lens and 3.5mm microphone input, providing content creators and aspiring vloggers with both incredible image quality and pin-sharp sound.
Weighing only 340 and 304 grams respectively, both the PowerShot G5 X Mark II and the PowerShot G7 X Mark III employ Canon’s powerful DIGIC 8 image processor for unbeatable shooting performance in a pocket-sized camera. With a 20.1 megapixel 1.0-type stacked sensor, both models achieve sensational image quality and vibrant colours for photos and 4K video footage. Making use of the CR3 RAW format, the latest additions to Canon’s G series have a wide dynamic range fully supported by Canon Digital Photo Professional (DPP) and other major third-party developing software, giving users greater flexibility during post-production.
The PowerShot G5 X Mark II is equipped with a superb 5x zoom lens – developed using Canon’s optical excellence expertise – to create crisp imagery for advanced photographers looking for a secondary camera. Along with its incredibly fast f/1.8-2.8 aperture, this model is perfect for low-light shooting scenarios such as capturing cities after dark – helping photographers to shoot further, faster and brighter than ever before.
Comparatively, the PowerShot G7 X Mark III has a 4.2x f/1.8-2.8 zoom lens to help vloggers, who film in varying locations and conditions, shoot high-resolution videos, whatever the lighting. The shallow depth of field, produced by the large aperture in the latest additions to Canon’s PowerShot G series, allows photographers to capture subjects with stunningly sharp detail and create a beautiful bokeh effect for professional-looking images.
For both advanced photography enthusiasts and vloggers looking to build their profile, these new compact cameras provide complete creative control in both Auto and Manual modes. From the first touch, the PowerShot G5 X Mark II and the PowerShot G7 X Mark III feel familiar and easy to use, with a menu design inspired by Canon’s best-in-class EOS cameras. With DSLR-like levels of control and personalisation with these models, users can enhance their technical abilities while on the go. A control ring provides users with direct access to crucial settings for a more hands-on approach and simpler operation.
The PowerShot G5 X Mark II’s corner mounted pop-up OLED Electronic View Finder (EVF) with 100 per cent coverage and 2.36m dots allows for easier creative compositions, while the tilting touchscreen provides excellent visibility of shots from a wide variety of angles. For vloggers, the touchscreen feature on the PowerShot G7 X Mark III guarantees the ability to capture videos and photos of themselves in perfect focus – positioned correctly in the frame, for flawless looking content.
The PowerShot G5 X Mark II and the PowerShot G7 X Mark III both provide autofocus with confidence. A useful AF+MF feature has also been incorporated to allow for the focus to be manually adjusted, even after the autofocus has been achieved, to precisely capture subjects. A built-in ND filter promises stunning images with bold colours even when capturing in bright light.
To ensure users never miss a moment whilst travelling or on a city break, both cameras provide fast autofocus and shooting speeds of 20fps in continuous mode. Both models also have a 30fps RAW Burst mode guaranteeing that even the most spontaneous moments can be captured. These unique capabilities make the PowerShot G5 X Mark II and the PowerShot G7 X Mark III essential for travel photographers and vloggers in need of a lightweight yet reliable camera.
Users of both cameras can create smooth, shake-free videos when filming on the go – whether they’re walking on uneven terrain or travelling in a vehicle, thanks to the in-camera digital image stabilisation. The HDR movie function minimises the loss of detail and the enhanced dynamic range enables video enthusiasts to unleash their creativity and capture natural-looking footage. These new compact cameras will future-proof both video and still imagery, thanks to super 4K movie quality, for vloggers and photographers looking to upskill their videography capabilities. Frame rates up to 120fps in Full HD mode create a beautifully smooth slow-motion footage ideal for vloggers B-roll, while a vertical shooting mode produces footage purposefully designed for social media.
Automatic settings are also available for movie capture in both the PowerShot G5 X Mark II and the PowerShot G7 X Mark III to produce balanced exposure and high image quality – ideal for those developing their skills and defining their style. Manual control of shutter speed, aperture and ISO are still available to offer video enthusiasts the opportunity to develop their technical skills.
Wi-Fi and Bluetooth connectivity allow users to capture spontaneous moments and send them to their computer, phone or social media instantly; while a live streaming function on the PowerShot G7 X Mark III enables vloggers the ability to share live content with their social media followers for real-time engagement. When connected to a compatible smart device, the PowerShot G5 X Mark II and the PowerShot G7 X Mark III can receive GPS coordinate information for images automatically, helping to simplify the process when tagging images on social media. A clean HDMI output for streaming and external recording, using the cameras in conjunction with an external device, simplifies production workflows for users of both cameras.