Capfin reaps rewards of partnering with HelloFCB+
The omni-channel campaign, which includes television commercials; print, press and radio ads; an array of digital and social executions; and digital out-of-home, is aimed at an aspiring and professional audience. It clearly demonstrates that Capfin, with its easy online and mobile application process, is always there for you, no matter where you find yourself, both in life and location. You can view the TVC at https://www.youtube.com/watch?v=TO5UA5C8-as .
‘By first creating a detailed map of the complete decision-making journey, we are able to strategically connect the right message with our audience at the right place and time,’ said HelloFCB+ Chief Creative Officer, Mike Barnwell. Executive Business Director, Lesley-Anne van der Nest, added, ‘In these tough economic times, it’s never been more important to ensure that efficiency and effectiveness work hand in hand, and our approach is really making sure that they do.’