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Reputation Matters recognised for reputation research excellence

Reputation Matters has scooped up two SABRE Africa awards, one for superior achievement in measurement and evaluation and the other for the industry sector category. The SABRE Awards recognises superior achievement in branding, reputation and engagement. The glamorous ‘African print’ themed gala event was hosted in Kigali, Rwanda as part of the African Public Relations Association’s annual conference on Thursday evening, 16 May 2019.

‘It is an honour to be awarded for the results of the decade long reputation measurement and management partnership with the Institute of Waste Management of Southern Africa (IWMSA). The IWMSA is a prime example how a strategic, research based approach to reputation can have a positive impact on organisational growth and sustainability,’ said Regine le Roux, managing director.

Reputation Matters’ proprietary reputation research tool, the Repudometer, aims to scientifically measure and quantify organisations’ reputations based on an assessment of ten elements.  The Repudometer also aims to measure the strength of an organisation’s stakeholder relationships, determine gaps in different business areas which may be impacting reputation negatively, and how to implement results-oriented and research-based communication solutions.

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