LNN is South Africa’s 5th largest online news audience
Caxton’s Local News Network (LNN) platform, has been verified by the IAB Measurement Council as the fifth largest news audience in South Africa, with 2.8 million unduplicated unique browsers and over 8.8 million page views per month.
The Caxton news network has over 250 journalists on the ground bringing readers credible, trustworthy, breaking news. LNN comprises 82 local news websites which offer community driven articles, advertorials, lifestyle and promotional content in a contextually relevant environment.
‘LNN is such a powerful platform, which offers many exposure opportunities for clients,’ said Marc du Plessis, joint CEO at SPARK Media. ‘Through our data pool and high reach on the LNN platform, we can create the perfect campaign for brands and continue to offer insights that help deliver on advertising campaign objectives.’ Additionally, the LNN platform has over 1.6 million unduplicated followers across its social media pages, engaging readers in an authentic, credible way.
‘With over 9300 articles published per month across the platform, the array of content is vast and current, making LNN a unique, high reaching solution for advertisers,’ stated du Plessis. ‘Together with our local newspapers, LNN offers the largest hyper local news source in South Africa in print and online. That’s a pretty incredible promise we are proud to offer clients.’
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