gapp awards gallery banner

Egg Films’ Robin Adams Shoots For Distell

Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning, ‘As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy, which has a rich heritage and celebrates over a century of tradition, prides itself in still remaining relevant across the generations.’ With this in mind, Adams created a punchy, diamond-infused film that appeals directly to a more youthful, yet still sophisticated and proudly Kenyan market.

‘Inspired by the diamond-patterned “cage” encasing the bottle, we wanted this ad to celebrate the kaleidoscope of forces – natural, cultural, social – that influence and shape Kenya today,’ said Adams. ‘With so many visual elements at play, it meant the hard work was all in the post production. Buying into our vision, the post-production team of Stephen Du Plessis (2+3 Post Productions), Blake Prinsloo (Static Black) and Nic Apostoli (Comfort & Fame) put in an outstanding effort. Each shot had to be meticulously designed and choreographed to work in the diamond template so that, although busy, the uniform structure and sequence holds the viewer’s attention without becoming overwhelming,’ he said.

‘It’s also important to mention the excellent craftsmanship of both Kezia Eales (Art Director) and Fabian Vettiger (Director of Photography), and to thank the team at Singh&Sons …for having us dreaming in diamonds for weeks!’

View the ad here: https://player.vimeo.com/video/312087175 .

Previous Article
Next Article
banner-unlimitedevents-310x360-20190211-002
banner-tga-dvd-310x375-20181101-001
banner-sentientpublishing-310x375-20180704-001
banner-unlimitedevents-310x360-20190211-001

NEWS

banner-tga-dvd-310x375-20181101-001
banner-unlimitedevents-310x360-20190211-001
banner-sentientpublishing-310x375-20180704-001
banner-unlimitedevents-310x360-20190211-002

CLASSIFIEDS

  • There are currently no Ads to show.
banner-sentientpublishing-310x375-20180704-001
banner-unlimitedevents-310x360-20190211-002
banner-tga-dvd-310x375-20181101-001
banner-unlimitedevents-310x360-20190211-001

NEX MEDIA VILLAGE

Giving back to the community that serves the Advertising, Media and Marketing industries, Nex Media Village attempts to strengthen this sector from within.

The Nex Media brand makes a difference by utilising Nex Media Village to connect those in need with those who can help. We highlight the necessities of the community and acknowledge industry heroes.

Making a positive difference in our village today builds a stronger and more prosperous city tomorrow.

NEX MEDIA ONLINE

Nex Media provides you with a highly informative monthly newsletter, which aims to enlighten and delight you with industry news and content.