Marc André Palm joins the Hansgrohe Group
Marc André Palm has assumed the position of head of global brand marketing in charge of the brand hansgrohe. In this capacity, he reports directly to Olivier Sogno, Vice President of Marketing at Hansgrohe SE.
Marc André Palm comes from the premium barbecue manufacturer Weber-Stephen, where he was most recently in charge of EMEA marketing operations. He also created the EMEA central marketing team and was responsible for the company’s international strategic orientation — tailored to meet market demands — and the Weber brand’s EMEA marketing concepts. In his previous position as Marketing Director Central Europe, he began developing the Weber brand in 2010 and succeeded in turning the hidden champion into a leading cult brand in the region.
After finishing his studies in International Business Administration at the ESB Business School Reutlingen, a programme which also took him to London and Hong Kong, he successfully held various marketing positions at Reckitt Benckiser and Procter & Gamble.‘I look forward to new challenges at hansgrohe. Together with my team, I will clearly position the brand in the global environment, advance digitisation and carry on the fascinating success story of the hansgrohe brand with its outstanding and innovative products,’ Marc André Palm said.