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BDO appoints The Looking Glass and Alphabet Soup for local advertising campaign

BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards its first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of brand experience. Alphabet Soup is a leading Independent Media Agency that specialises in all areas of media strategy, planning and buying.

These partnerships support BDO’s significant growth in South Africa this year as a result of the merger with Grant Thornton Johannesburg and the establishment of a business restructuring service. The integration of Grant Thornton into BDO will create the largest mid-tier accounting firm in South Africa positioning the firm as a credible alternative to the four largest accounting firms in South Africa. Once the transaction is concluded, the firm will consist of 1500 staff operating within South Africa.

‘For both firms, the pooling of resources will ensure a stronger team to take BDO South Africa to a far stronger position in South Africa. In addition, both firms believe there are opportunities to be leveraged from mandatory audit firm rotation, which comes into effect in 2023. The merged entity will be in a far stronger position to take advantage of the new audit environment and to provide the market with a solid alternative to the competition,’ said Ashley Truscott, Head of Marketing at BDO South Africa. The partnership with The Looking Glass and Alphabet Soup seeks to amplify BDOs business strategies and enhance BDO’s client relationships.

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