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The Foschini Group uses Reward to win over retail shoppers

Africa’s largest diversified retail group, TFG (The Foschini Group), continued its innovative customer focused streak by creating an instant rewards activation that had Cape Town’s Canal Walk Shopping Centre buzzing about its Rewards&More programme.

The activation was done via a large interactive ‘Rewards booth’ that had a button which if pressed would reward a customer with an instant reward. Rewards ranged from clothing and accessories to food vouchers, smartphones and tablets.

The Rewards Booth was a physical manifestation of the instant and tailored rewards that characterises TFG’s loyalty and rewards programme; TFG Rewards&More.

Today’s shopper wants instant gratification, which is why accumulating points when you shop, is no longer enough to entice loyalty, according to TFG marketing head, Kathryn Sakalis.

TFG Rewards&More is unique in that each time a customer makes a purchase at any of its 18 brands, they are rewarded instantly with a reward that is tailored to their own unique shopping profile. No points, no vouchers mailed in the post.

TFG Rewards was launched in November 2012 and to-date over 3.5 million people have signed up. More information on TFG Rewards can be found in any TFG store or on

The video of the Rewards Booth activation can be viewed at:

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