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QR Codes: The secret to marketing success

We live in an age where the rising generation of consumers, the Millennials, enjoy interacting with emerging technologies while making their purchasing decisions. The QR Code (Quick Response Code) is not new but is an ingenious way of satisfying customers’ needs for entertainment, interaction and information. It can also be a company’s best marketing friend as it is the gateway to a wealth of priceless information about their target market.

As a machine-readable optical label, the QR Code can be read using a smartphone camera, or by downloading the QR reader APP. As over 60 per cent of South African Internet traffic is derived from mobile phones, using the QR Code as a marketing tool makes so much sense. Classic code uses include product information, access to nutritional data and product use directions. Savvy marketers entice their audience to answer insightful but quick surveys via the QR Code. With 44 per cent of people agreeing that on-pack promotions influence their buying decisions, the perfect ‘hook’ is a cash reward, a product discount or travel prize.

Leading survey and report experts, Surveway, has successfully harnessed the power of the QR Code to run successful surveys for its clients, helping them to engage with their consumers and supplying them with valuable data in return. Real-time insights help companies to understand what clients like and dislike about their products, giving manufacturers insights for their next product launch and clients are instantly notified of any negative feedback via SMS.

QR Code marketing is one of many survey tools offered by Surveway. Contact Christine for more information on 011 568 0982, or e-mail

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