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Cadbury Dairy Milk presents Marvellous Creations

Runaway international chocolate success story, Cadbury Dairy Milk Marvellous Creations, is now available in South Africa! The innovative Marvellous Creations variants are the latest offering from the team behind the country’s best-loved chocolate – and are set to take the country by storm!

The Cadbury Dairy Milk Marvellous Creations range literally breaks the mould. It’s shaped differently to any chocolate you’ve seen before, it delivers a uniquely chunky eating experience – and it’s generously filled with unique ingredients that are sure to spread many more joyous moments of family sharing! South Africans will get a taste of two of the most popular Cadbury Dairy Milk Marvellous Creations variants – Jelly Popping Candy (160g and 38g) and Cookie Gummy Crunch (160g). No explanation necessary – they both taste EXACTLY the way they sound!The larger-than-normal Cadbury Dairy Milk Marvellous Creations slab size makes it ideal for sharing the unique taste experience, whether with family or friends – and the exciting combination of flavours is what will keep the sharing going!

‘As South Africa’s best-loved chocolate brand, Cadbury Dairy Milk is committed to driving category growth through successful innovations that aims to excite and delight consumers,’ said Meredith Kelly, Mondelez SA Category Lead for Chocolate. ‘We believe that Marvellous Creations will offer South Africans a new opportunity to share even more joyous family moments together.’ The launch of Cadbury Dairy Milk Marvellous Creations will be supported by an integrated national campaign, including a new television commercial and impactful in-store executions that will interrupt shoppers with the ‘new news’ about South Africa’s most loved and trusted chocolate brand.

Further excitement will be generated through an experiential journey of fun and flavours at The World of Marvellous Creations Pop-Up Store in Sandton City, Johannesburg. This magical world of joy will be open to the public from 23 May to 21 June 2015, between 9:00 – 20:00, daily. From 21 May 2015, chocolate loving South Africans will have the chance to invent their own Marvellous Creations bar by sharing their favourite combination of ingredients on The person with the winning combination will win their own Marvellous Creations bars, made just for them by Cadbury Dairy Milk, to enjoy with family and friends. Look out for Cadbury Dairy Milk Marvellous Creations in stores nationwide from 1 May 2015 at an RSP of R7,99 (38gm) or R29,99 (160gm).

Help share the joy @Cadbury_SA with #MyMarvellousCreations and follow for further information.

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