Sirince Jewellery portrays its chic brand image with a Z-CARD

Sirince Jewellery, which celebrates one year in the South African market in August, has selected an upmarket, silver foiled Z-CARD – which reflects its brand – as a chic and compact brochure to communicate its silver plated jewellery range to retailers.

In addition, Sirince’s packaging – a unique, custom-made gift box in which to present its jewellery to customers once they have purchased it – was also designed by PocketMedia Solutions and adds a new dimension to Sirince Jewellery.

Sirince recently exhibited at SARCDA – the largest gift, toy and retail trade exhibition of its kind in the Southern Hemisphere – and exhibition-goers loved the format and quality of the Z-CARD and gift box.

‘The Z-CARD professionally showcases our product range, in a compact format that’s easy to store and to hand out to retailers. It is great to have a marketing tool that includes our product range and our contact details, all in one retainable format. Visitors loved the card and our needs were met as it provides more information than a business card can and retailers have a full guide to our products as well,’ said the company’s Lyn Davis.

‘We were amazed at the number of online retailers interested in purchasing Sirince. This is an added benefit for the general public as they will soon be able to order our jewellery online and have it delivered directly to their door,’ she added.

Brought to South Africa in August 2013, Sirince is a breath of fresh air when it comes to silver plated jewellery – both in terms of affordability and design. Popular and expressive, the range of necklaces, bracelets, earrings, rings and pendants is delicately hand pieced together, and its silver plating ensures a beautiful matt sheen and an original finish.

Sirince is hypoallergenic, lead and nickel free and thus also the ideal choice for women who have sensitive skin. It’s made from Zamac, a unique combination of zinc, copper and aluminium and then silver plated, making it affordable.

‘In today’s tough economic times, consumers have reduced the budget that they have available to spend on jewellery, and this is where Sirince fills the gap. Sirince isn’t cheap costume jewellery, it’s an affordable yet upmarket chic and classy product,’ said Davis.